Qhov qauv tsim Lays Signature Kev Sim Hom Khoom Pop-Up los ntawm PepsiCo Design and Innovation yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej.
KubKev Tshwm Sim· 2021
Lays Signature Kev Sim Hom Khoom Pop-Up
los ntawm PepsiCo Design and Innovation
Tus Neeg Siv: PepsiCo Design & Innovation
Tus Yeej A' Design Award Kub hauv Pawg Kev Tshwm Sim
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #118889Qhov Tsim
Txog Lays Signature Kev Sim Hom Khoom Pop-Up
Lays Signature yog ib qhov kev sim hom khoom pop-up uas tsim los ntawm qos yaj ywm ci ntxhia (potato chips). Qhov kev sim no raug teeb tsa hauv cov chaw ib ntus nyob rau hauv cov khw muag khoom tshwj xeeb, uas ib lub rooj mixology chip bar ua raws li ib lub theem me me. Cov neeg tuaj saib pom kev ua yeeb yam nyob rau qhov chaw uas cov tsw qab tshwj xeeb raug tsim ua ntawm tes tab meeg lawv. Hom kev ua yeeb yam thiab kev hnov ntau yam no rov tsim tswv yim tshiab txog yuav ua li cas cov chips raug pab, sim saj thiab sib faib. Lub hom phiaj yog kom mus txog cov neeg yuav khoom hluas uas muab nqi rau kev sim tiag tiag thiab kev sib faib hauv social media. Thawj qhov kev nthuav qhia tau muab tso rau ntawm lub khw loj Lane Crawford.
Qhov Lees Paub
Txog A' Design Award Kub
Lays Signature Kev Sim Hom Khoom Pop-Up yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Lays Signature Kev Sim Hom Khoom Pop-Up xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lays Signature Kev Sim Hom Khoom Pop-Up ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Kev Txhawb Siab
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Cov Tswv Cuab Pab
- PepsiCo Design & Innovation
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
