Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom los ntawm Piti Amornlertwattana

Qhov qauv tsim Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom los ntawm Piti Amornlertwattana yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom

los ntawm Piti Amornlertwattana

Tus Neeg Siv: Prow Thai

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

26,464

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #116727

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom

Txoj kev tsim no lub hom phiaj yog los tsim ib daim duab tshiab thiab niaj hnub rau Prow Thai, ib hom roj txiv maj phaub ntshiab thiab khoom pleev ntsej muag tsim los ntawm cov neeg ua liaj ua teb nyob rau yav qab teb Thaib teb. Txhawb los ntawm daim ntawv ntuj tsim ntawm txiv maj phaub, lub ntim muaj cov qauv xim dots thiab xim ci ntsa iab uas qhia txog kev txawj ua tes hauj lwm thiab lub zog tom qab cov khoom. Tag nrho lub suab dawb, nco txog nqaij txiv maj phaub, yog lub cim ntawm kev huv, kev huv si, thiab tej yam ntuj tsim ntawm hom lag luam no.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Qhov Loj & Ntim: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Cov Ntsiab Lus: branding, packaging, virgin coconut oil, cosmetic, lotion
Thev Naus Laus Zis Tsim Khoom: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Kev Sib Tw Tsim Qauv: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Kev Tshawb Fawb: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Kev Txhawb Siab: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Lub Sij Hawm Ua Hauj Lwm: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Txheej Txheem Ua Hauj Lwm: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Kev Qhuas Duab: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com