Organic Rice Hnab los ntawm Kazuo Fukushima and Haruka Takeuchi

Qhov qauv tsim Organic Rice Hnab los ntawm Kazuo Fukushima and Haruka Takeuchi yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2022

Organic Rice Hnab

los ntawm Kazuo Fukushima and Haruka Takeuchi

Tus Neeg Siv: China State Farms Agribusiness Corp

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

32,349

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #114666

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Organic Rice Hnab

Qhov phiaj xwm no yog qhov ntim cov kev xav ntawm cov neeg tsim khoom uas ua mov qab hauv Wuchang. Lub tswv yim tsim yog natural golden carpet. Tsim cov qauv tsim, uas yog txuam nrog rau qhov chaw nyob qhov twg cov nplej loj loj zoo li kub. Lub pob yog trimmed ntawm ib tug golden nplej ntaub pua plag. Yog li lub tshuab nqus tsev pob zoo li ib qho thaiv zoo li lub voos xwmfab. Tsis tas li ntawd, kev piav qhia ntawm ib tug os yog los ua pov thawj kev ua liaj ua teb organic. Tus tsim uas tsuas ntim cov nqi ntawm kev ua liaj ua teb organic hauv Wuchang.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Organic Rice Hnab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Organic Rice Hnab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Organic Rice Hnab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Qhov Loj & Ntim: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Cov Ntsiab Lus: Organic, Rice, Package, China, Duck
Thev Naus Laus Zis Tsim Khoom: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Kev Sib Tw Tsim Qauv: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Kev Tshawb Fawb: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Kev Txhawb Siab: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2019 and finished in September 2020 in Shanghai.
Txheej Txheem Ua Hauj Lwm: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Cov Patent: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Cov Tswv Cuab Pab: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Kev Qhuas Duab: Image: Photographer zhu Jie