Lifelong Online Primary Function: Veb Xaij Ua Lag Luam Hauv Online los ntawm Centrick

Qhov qauv tsim Lifelong Online Primary Function: Veb Xaij Ua Lag Luam Hauv Online los ntawm Centrick yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Vev Xaib thiab Kev Tsim Vev Xaib.

NyiajVev Xaib· 2021

Lifelong Online Primary Function: Veb Xaij Ua Lag Luam Hauv Online

los ntawm Centrick

Tus Neeg Siv: Lifelong Online

Tus Yeej A' Design Award Nyiaj hauv Pawg Vev Xaib

41,031

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #113075

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Lifelong Online Primary Function: Veb Xaij Ua Lag Luam Hauv Online

Lifelong Online yog ib lub veb xaij ua lag luam hauv online tsim los rau kev nthuav qhia thiab muag cov khoom siv muaj nqis siab. Cov qauv tsim raws li tus yam ntxwv pom uas yooj yim, nrog rau kev taug kev tseem ceeb, kev taug kev thib ob thiab cov ticker muab tso raws tus qauv F uas siv los nyeem cov ntsiab lus hauv veb. Cov cim qeb thiab cov lim tau rov tsim dua ua ib lub kaus grid ntau yam uas piav txog txhua pawg khoom. Cov carousel qhia tshwj xeeb cov yam ntxwv ntawm cov khoom thiab cov ticker xa cov ntaub ntawv sai. Qhov chaw dav thiab kev tsim cov ntaub ntawv yooj yim txo kev tsis meej thiab txhawb kev txiav txim yuav khoom sai dua.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Lifelong Online Primary Function: Veb Xaij Ua Lag Luam Hauv Online yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Lifelong Online Primary Function: Veb Xaij Ua Lag Luam Hauv Online xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lifelong Online Primary Function: Veb Xaij Ua Lag Luam Hauv Online yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Centrick simplified architecture, balanced aesthetics with speed, added invention to engineer this online experience. Research proves content is consumed at amazing speeds in an "F" pattern. Important information was placed along this pattern to drive conversions. Tickers used to rapidly convey information were built into this platform. Filters re-engineered for navigation to educate and enhance user experience. A singular visual language ensured ease, efficiency and scalability.
Qhov Loj & Ntim: Shopify was the chosen platform. So, collections had to be re-engineered. Category tags and filters were redesigned as a multi-grid system to educate the offering of each collection. Product features drive sales. Carousels were reconstructed to showcase features, a first on this platform. Tickers, another first, were integrated to deliver efficiency and seamless communication. A clean and minimal visual style ensured aesthetics and speed, allowing the team to capture 300 shots in 32 hours.
Cov Ntsiab Lus: User Experience, User Interface design, Human Centrick Design, Behaviour Design
Thev Naus Laus Zis Tsim Khoom: It started with Centrick's obsession to make things look good, thus perform better. The design revolved around the philosophy "Minimal Maximal". Minimal in style, maximum in function. How a site is organised, dramatically affects how a customer feels. The information architecture minimised information overload, easing customer decisions. Clutter leads to fatigue, so space was used as a resting place for the eye. The 3 second rule of e-commerce was not just respected, but built around.
Kev Sib Tw Tsim Qauv: The hardest challenge was creating a visual style that aided rapid production of assets while retaining the aesthetic value of the website. It needed a system to reduce time, cost, bringing expandability and scalability to match ease and creativity. Shopify was restrictive. It needed invention across interfaces. During a lockdown 130 products had to be catalogued in 32 hours. It required logistic planning of a whole other level. Centrick had to be uncompromising in design and engineering.
Kev Tshawb Fawb: Human Study was the foundation of our research methodology. They used tools like ethnography on site, retail observation, purchase decision hierarchy and mystery shopping experiments. Results proved Indian online shoppers seek value in each purchase. E-commerce sites tend to build a lot of clutter to resemble neighbourhood markets. But, this failed to find a sweet spot with online audiences. This endorsed the design philosophy "Minimal Maximal" which cleared the clutter to power sales.
Kev Txhawb Siab: To create this new online destination, Centrick studied human behaviour in the offline world and sought inspiration from it. In crowded market places, retention time and engagement was particularly low. Beautiful spaces seemed to better engage audiences, increase their time spent with products and thus boosted sales. However these designed spaces were synonymous with luxury and big ticket items. Centrick found a gap and bridged it. The team took inspiration from beautifully designed showrooms and coupled it with the offerings of a market place. The result was an online destination that showcased high value products in an aesthetically pleasing environment.

Given that such websites have 3 seconds before potential customers turn their backs and walk away without learning about the brand or what's on offer, this design principle changed the way e-commerce and online marketplaces were thought and designed in India.
Lub Sij Hawm Ua Hauj Lwm: The project started on 15 May 2020 and taken live on 14th July 2020. This included photography of over 130 products in 32 hours and during India's harshest lockdown. The centre for design was in Mumbai. Coding and Development was in Nasik. The brand was based in Delhi.
Txheej Txheem Ua Hauj Lwm: Core navigation, secondary navigation and tickers were made to follow the “F” shaped pattern for reading web content. Care, a single click for service, extending warranties and tutorials, was placed at its very edge. They pushed the standards of Shopify and enhanced its fundamental components. They changed the construction of collections into eye catching multi grid systems. Their collective obsession to simplify and create efficient and responsive design was at the core of this website.
Cov Tswv Cuab Pab: Roy Menezes
Yash Chauhan
Zara Daruwalla
Malavika Shah
Anamta Shaikh