Kum-Kum Ntim Dej los ntawm Backbone Branding

Qhov qauv tsim Kum-Kum Ntim Dej los ntawm Backbone Branding yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2021

Kum-Kum Ntim Dej

los ntawm Backbone Branding

Tus Neeg Siv: Backbone Branding

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

47,755

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #111780

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Kum-Kum Ntim Dej

Lub raj mis muaj symmetrical droplets ntawm nws plaub sab, ob tig upwards thiab ob tig downward, uas zoo li tus qauv ntawm cov dej nyob rau hauv nws dynamic substantiation. Raws li rau daim ntawv lo thiab lub logo, Backbone Branding tau tsim ib qho kev sib txuas ntawm daim ntawv lo thiab lub raj mis puv, uas qhia tau hais tias lub pob tshab thiab plasticity ntawm cov dej hauv nws cov dynamic. Cov xim xiav ntawm daim ntawv lo rov qab sib xyaw ua ke nrog lub raj mis thiab, ua tsaug rau qhov pom ntawm lub teeb los ntawm cov kua, ua rau lub raj mis pom, thiab lub logo dawb ntawm lub pob tshab daim ntawv yuav pom tseeb vim yog xiav-tinted. qab tag.

Qhov Lees Paub

Txog A' Design Award Kub

Kum-Kum Ntim Dej yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Kum-Kum Ntim Dej xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Kum-Kum Ntim Dej ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Qhov Loj & Ntim: Width 65mm x Depth 55mm x Height 320mm
Cov Ntsiab Lus: water, transparency, minimalism, structure, packaging, design, dynamics
Thev Naus Laus Zis Tsim Khoom: PET bottle
Transparent label
Kev Sib Tw Tsim Qauv: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Kev Tshawb Fawb: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Kev Txhawb Siab: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Txheej Txheem Ua Hauj Lwm: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Cov Tswv Cuab Pab: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Kev Qhuas Duab: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion