Cera Una Volta Wine Label los ntawm Giovanni Murgia

Qhov qauv tsim Cera Una Volta Wine Label los ntawm Giovanni Murgia yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2021

Cera Una Volta Wine Label

los ntawm Giovanni Murgia

Tus Neeg Siv: Cantine Chessa

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

34,281

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #108149

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Cera Una Volta Wine Label

Cera Una Volta (Ib zaug Thaum Ib Lub Sijhawm) tsis yog cawv xwb tab sis kuj yog kev dhia mus rau yav dhau los. Nws tau yug los ntawm kev npau suav ntawm kev tsim lub pob zeb me me oenological los ntawm kev khaws cov lus qhia ntawm cov poj koob yawm txwv thiab cov txheej txheem winemaking yav dhau los. Lub tswv yim ntawm lub tswv yim muaj tswv yim ntawm wine qhia, nyob rau hauv lub simplicity ntawm lub fairy taleas dab neeg hyperbole zoo sawv cev los ntawm cov illustration ntawm daim ntawv lo, zaj dab neeg ntawm lub hnub yug ntawm no caw thiab leej twg tsim nws. Cov style xaiv yog txhob txwm tshaj tawm zaj dab neeg, muab lub ntsej muag kov rau cov cawv txiv hmab uas txawv heev los ntawm classic style ntawm Vermentino.

Qhov Lees Paub

Txog A' Design Award Kub

Cera Una Volta Wine Label yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Cera Una Volta Wine Label xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Cera Una Volta Wine Label ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Qhov Loj & Ntim: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Cov Ntsiab Lus: wine, packaging, illustration, label design
Thev Naus Laus Zis Tsim Khoom: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Kev Sib Tw Tsim Qauv: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Kev Tshawb Fawb: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Kev Txhawb Siab: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Lub Sij Hawm Ua Hauj Lwm: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Txheej Txheem Ua Hauj Lwm: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Cov Tswv Cuab Pab: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Kev Qhuas Duab: 3D Render: Bruno Haver
Photography: Giovanni Murgia