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World Cyber Games 2019 Xi'an Bikin Wasannin Esports daga Kenneth Nienhuser

Zane World Cyber Games 2019 Xi'an Bikin Wasannin Esports daga Kenneth Nienhuser mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Taron Biki.


ZinariyaTaron Biki· 2020

World Cyber Games 2019 Xi'an Bikin Wasannin Esports

daga Kenneth Nienhuser

Abokin Ciniki: Eidetic Marketing

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Taron Biki

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Ƙirar

Game da World Cyber Games 2019 Xi'an Bikin Wasannin Esports

World Cyber Games 2019 Xi'an wani bikin wasannin esports ne da aka gudanar tsawon kwanaki hudu a wani cibiyar baje koli da ke Xi'an, kasar Sin. Taron ya mamaye fadin murabba'in mita 30,000 kuma ya tattaro 'yan wasa 504 daga kasashe 33. An gina zanen ne bisa siffar cube na tambarin taron. An yi amfani da maki, gefuna da fuskokin cube din a kan dandali, alamomin nuni da kayayyakin siyarwa. An gina wani cube da ke tsaye a kan gefensa a matsayin abin tunawa na LED a filin tsakiya. An tsara hanyoyi, dandamali da wuraren aiki don jagorantar tafiyar masu ziyara. Shirin ya hada da gasa, bikin bude taro, bikin kade-kade da wani taron cosplay.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen World Cyber Games 2019 Xi'an Bikin Wasannin Esports ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen World Cyber Games 2019 Xi'an Bikin Wasannin Esports ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen World Cyber Games 2019 Xi'an Bikin Wasannin Esports yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman
For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Girma da Fakitin
Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Kalmomin Alama
game, eSports, WCG, World cyber games, festival
Fasahar Samarwa
In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Ƙalubalen Zane
The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Bincike
To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Wahayi
WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Tsawon Lokacin Aikin
January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Tsarin Aiki
The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Mambobin Ƙungiya
Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung

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