Easy For Us Primary Function: Yakin Talla daga Cheil Egypt

Zane Easy For Us Primary Function: Yakin Talla daga Cheil Egypt mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Talla.

AzurfaTalla· 2026

Easy For Us Primary Function: Yakin Talla

daga Cheil Egypt

Abokin Ciniki: Samsung Elcectronics Egypt

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Talla

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Tabbatar da Matsayin Kyauta na #177825

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

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Ƙirar

Game da Easy For Us Primary Function: Yakin Talla

Book Text: Lokacin da na'ura ta lalace, sai ta haifar da damuwa. Yakin da Ƙungiyar Ƙirƙira ta Cheil Egypt ta gudanar yana mai da kowane fashe, tashin hankali, da raguwar gudu zuwa hanyar samun tallafin Samsung. Kowane lalacewa ya zama alama bayyananniya cewa akwai taimakon ƙwararru, yana jagorantar masu amfani zuwa mafita masu aminci tare da nuna cewa ko da na'urori suna da rauni, tallafi yana kiyaye nutsuwar zuciya gaba ɗaya.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Easy For Us Primary Function: Yakin Talla ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Easy For Us Primary Function: Yakin Talla ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Easy For Us Primary Function: Yakin Talla ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

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Siffofi Na Musamman: Hard for you Easy for us A human-centered message showing empathy toward the customer’s frustration when their device breaks, something that feels like a disaster to them, while reassuring that Samsung’s service network can handle it effortlessly.
The cracked phone screen is cleverly visualized as a map, symbolizing how Samsung’s widespread service centers are always close, turning a problem, the crack, into a pathway to help.
Girma da Fakitin: Final artwork dimensions 3600 in 3600 px at 300 dpi optimized for both high resolution digital displays and offset print. Color profile cmyk iso Coated v2 for print and srgb for screen use. Assets were created using vector-based elements to ensure scalability without quality loss. Fonts used are web-safe and print-compatible. File formats delivered ai, psd and png for multichannel deployment.
Kalmomin Alama: Cracked screen visual, Urban map integration, Customer service design, Location-based service, Emotional storytelling, Visual communication, Service accessibility, Graphic design campaign, User-centered design, Mixed media artwork
Fasahar Samarwa: The key visual was developed using non-destructive editing workflows in Adobe Photoshop and Illustrator. The shattered screen effect was composited using high-resolution texture overlays and blending modes, while the map data was extracted via GIS-based vector rendering for precise urban detailing. Typography follows a grid-based layout system to ensure visual harmony. The final output is optimized for both print and digital at 300 DPI
Ƙalubalen Zane: The main challenge was balancing emotional impact with clear service messaging. Visually merging a cracked phone with a city map required careful composition to avoid confusion. Limited access to accurate geolocation data and ensuring cultural relevance in a diverse market were key obstacles. Internally, aligning with brand tone while addressing urgent user pain points made the design process both complex and creatively demanding.
Bincike: This was applied design research aimed at improving customer service communication. Using mixed methods, we combined user interviews, competitor analysis, and service heatmaps. Tools included surveys, GIS mapping, and A/B visual testing with 50 participants. Results showed users respond better to location-aware visuals. Insights shaped a design that boosted service trust and accessibility, directly impacting brand perception and user engagement in real life scenarios.
Wahayi: When your phone breaks, it’s more than just a cracked screen it’s a moment of panic.
Your memories, your work, your connection to the world all suddenly feel fragile.
In that moment, you’re not just looking for repair you’re looking for reassurance. For someone who understands how much your device means to you.
Tsawon Lokacin Aikin: The project commenced in January 2025 in Cairo, Egypt, and was completed in April 2025. All stages of concept development, design, and production were carried out locally. The final visual was launched as part of a nationwide customer service campaign and exhibited at the Cairo Design Week in May 2025.
Tsarin Aiki: This visual communicates a simple message: when your phone breaks, help is just minutes away. The cracked screen with a city map inside symbolizes both the problem and the solution and location-based support. Viewers instantly understand the ease of accessing customer service nearby. The message is emotional yet practical, creating trust by showing how quickly and reliably help can arrive when it's most needed.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Cheil Egypt 2025.
Cheil Egypt 2025 Samsung Elcectronics Egypt.
Mambobin Ƙungiya: Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.
Godiyar Hotuna: Client: Samsung Electronics Egypt.
Advertising Agency: Cheil Egypt.
Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.