Playgo Asalin Alamar Kamfanin Motocin Sansanin Tafiye-tafiye (Camper Van) daga Chungsheng Chen, Carol Sen and Enyang Chen

Zane Playgo Asalin Alamar Kamfanin Motocin Sansanin Tafiye-tafiye (Camper Van) daga Chungsheng Chen, Carol Sen and Enyang Chen mai nasara ne mai daraja sosai na 2025 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2025

Playgo Asalin Alamar Kamfanin Motocin Sansanin Tafiye-tafiye (Camper Van)

daga Chungsheng Chen, Carol Sen and Enyang Chen

Abokin Ciniki: Tainan University of Technology/Product Design Department

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #168831

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Playgo Asalin Alamar Kamfanin Motocin Sansanin Tafiye-tafiye (Camper Van)

Playgo alama ce ta kamfani da aka kirkira don wani sabis na gyaran motocin sansanin tafiye-tafiye (camper van). Alamar Playgo ta hada launin lemu da baki tare da rubutun karkatacce domin nuna binciken sabbin wurare da amincewa. Ana amfani da wannan alama a kan katunan kasuwanci, jakunkunan tote, ambulof, takardun wasika, fayiloli, sitikoci na motoci, gidan yanar sadarwa da asusun kafofin sada zumunta. Jagororin sun bayyana ma'aunin launuka, tazarar haruffa, da kaurin layuka, kuma mafi karancin tsayin da za a yi amfani da alamar shine 10 mm. Har ila yau, alamar tana goyon bayan tsarin ba da farashi ta yanar gizo da kuma wani wurin nuni na zahiri wanda ke taimaka wa masu amfani su zabi zabubbukan gyare-gyaren da suke bukata.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Playgo Asalin Alamar Kamfanin Motocin Sansanin Tafiye-tafiye (Camper Van) ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Playgo Asalin Alamar Kamfanin Motocin Sansanin Tafiye-tafiye (Camper Van) ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Playgo Asalin Alamar Kamfanin Motocin Sansanin Tafiye-tafiye (Camper Van) yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
Girma da Fakitin: Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
Kalmomin Alama: Branding, Visual Identity, Logo Design, Camper Van, Outdoor
Fasahar Samarwa: Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
Ƙalubalen Zane: The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market.
Bincike: Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.
Wahayi: Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
Tsawon Lokacin Aikin: The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
Tsarin Aiki: Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention.
Haƙƙoƙin Ƙirƙira: acdesign associates International Co., Ltd.
Mambobin Ƙungiya: ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department
Godiyar Hotuna: acdesign associates International Co., Ltd.