Zane Tang Da Li Asalin Ainihi daga Sxdesign mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2024

Tang Da Li Asalin Ainihi

daga Sxdesign

Abokin Ciniki: Tang Da Li

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

18,010

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #155667

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Tang Da Li Asalin Ainihi

Tang Da Li shirin ginin alama ne wanda ya haɗu da abubuwan zane-zane na gargajiya da na zamani. Zanen yana nuna bambancin da yalwar zamanin Tang Dynasty. Sunan alamar yana wasa da kamanceceniyar sautin kalmar Tang, wadda take nufin daular da kuma sukari, wanda yake ba wa sunan wani salon ban dariya. An haɗa siffofin bangon zamanin Tang Dynasty da firam-firam na gargajiya tare da tsari na zamani. An yi bugu ta hanyoyin inganci mai girma a kan kayan da za a sake sarrafa su. An yi amfani da alamar a kan fastoci da kuma fakiti masu girma da ƙanana.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Tang Da Li Asalin Ainihi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Tang Da Li Asalin Ainihi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Tang Da Li Asalin Ainihi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Girma da Fakitin: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Kalmomin Alama: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Fasahar Samarwa: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Ƙalubalen Zane: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Bincike: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Wahayi: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Tsawon Lokacin Aikin: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Tsarin Aiki: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Haƙƙoƙin Ƙirƙira: Copyrights belong to sxdesign
Mambobin Ƙungiya: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Godiyar Hotuna: Illustrations: Luo Ling
Photos and designs: sxdesign