Xphere Sake Tsara Asalin Kamfani daga Yibang Design and Xiner Zheng

Zane Xphere Sake Tsara Asalin Kamfani daga Yibang Design and Xiner Zheng mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2021

Xphere Sake Tsara Asalin Kamfani

daga Yibang Design and Xiner Zheng

Abokin Ciniki: Yibang

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #123091

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Xphere Sake Tsara Asalin Kamfani

Xphere zane ne na asalin kamfani da aka ƙirƙira don alamar kasuwanci Rongxing. Sunan Xphere an samo shi ne daga sunan alamar kasuwanci ta Sinawa Rongxing, wanda ke nufin fanni mai wadata. Asalin yana haɗa ma'anar sunan Sinanci da sunan Turanci a cikin harshen gani guda ɗaya. Alamar ta samo asali ne daga siffofin tauraro, kuma an yi amfani da yankan da ya dace da alamun tambarin biyu, na Turanci da na Sinanci. Launuka masu ƙarfi da hotuna masu ƙarfi suna nuna fifikon layin kayayyaki masu inganci. Abubuwan da aka buga suna amfani da takarda mai nauyi marar haske, kuma katin kasuwanci da katin godiya suna ɗauke da tambarin da aka zana fitacce.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Xphere Sake Tsara Asalin Kamfani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Xphere Sake Tsara Asalin Kamfani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Xphere Sake Tsara Asalin Kamfani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Girma da Fakitin: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Kalmomin Alama: Xphere, Visual Identity, Commercial, Branding
Fasahar Samarwa: Adobe Photoshop, Illustration, and InDesign.
Ƙalubalen Zane: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Bincike: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Wahayi: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Tsawon Lokacin Aikin: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Tsarin Aiki: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Mambobin Ƙungiya: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Godiyar Hotuna: Yibang