Zane The Book That Grew Jagorar Kiwo daga Fabiano Dalmacio mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Platinum a Rukunin Gasar Fasaha.
PlatinumFasaha· 2021
The Book That Grew Jagorar Kiwo
daga Fabiano Dalmacio
Abokin Ciniki: Rothco, part of Accenture Interactive
Mai Nasarar Kyautar A' Design Award ta Platinum a Rukunin Fasaha
Mai Nasara da Aka Tabbatar
Tabbatar da Matsayin Kyauta na #122969Ƙirar
Game da The Book That Grew Jagorar Kiwo
The Book That Grew jagorar kiwo ce da aka yi wa manoma a kasar Ireland. Littafin ya gabatar da darussa goma da shawarwari goma masu amfani da nufin inganta dorewa da riba. Matakan goma suna jagorantar manoma zuwa jujjuyawar kiwon ciyawa sau goma a kowace shekara da samun ton goma na ciyawa a kowace hekta. Kowanne shafi, kalma da zane an siffanta su ta hanyar saiwoyin ciyawa masu rai, wadanda aka bi da su ta hanyoyin da aka tanada a tsawon makonni da dama na girma. An bayyana hadaddun hanyoyin noma ta hanyar alamomi na musamman, kuma wani shafi mai budewa yana dauke da mabudin alamomin.
Amincewa
Game da Kyautar A' Design Award ta Platinum
Zanen The Book That Grew Jagorar Kiwo ya lashe Kyautar A' Design Award ta Platinum, wata karramawa mai tsananin daraja da ake bai wa zane-zane waɗanda da gaske na musamman ne, masu kyau kuma masu burgewa. Waɗanda suka lashe kyautar Platinum abubuwan mamaki ne na ƙirƙira, shaidu ne ga iyakokin ƙirƙirar basirar tunani, kuma suna nuna ƙwarewar da ba ta da kamarta da hazaƙar masu zanensu. Ana sa ran waɗannan zane-zane su zama ayyukan da aka fi sani waɗanda ke ayyana kyawun zamani, suna ba da gudummawa ga walwalar al'umma kuma suna kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen The Book That Grew Jagorar Kiwo yana nuna matakin ƙwarewa wanda ya zarce iyaka, kuma babu shakka yana sa duniya ta fi kyau da halayensa masu amfani da daraja. Zanen The Book That Grew Jagorar Kiwo aiki ne da ya lashe Kyautar A' Design Award ta Platinum wanda ke tada sha'awa, yana ƙarfafawa, yana burgewa, yana faranta rai kuma yana haifar da babban farin ciki.
Bayan Ƙirar
Kayan Manema Labarai
Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.
- Siffofi Na Musamman
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Girma da Fakitin
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Kalmomin Alama
- book, design, Ireland, grass, farming, bank
- Fasahar Samarwa
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Ƙalubalen Zane
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Bincike
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Wahayi
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Tsawon Lokacin Aikin
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Tsarin Aiki
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Mambobin Ƙungiya
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Godiyar Hotuna
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
Tallafi
Bincika Bayan Designers.org
Gano kayayyaki, ayyuka da damammaki daga abokan tallafin mu.
Ƙarin Abubuwan Bincike
Ƙirare Masu Alaƙa
Bincika ƙarin ƙirare masu lashe kyauta daga wannan rukunin, waɗanda aka zaɓa bisa cancanta.
