LendMe Ainihin Aiki: Asalin Alama daga Ruis Vargas

Zane LendMe Ainihin Aiki: Asalin Alama daga Ruis Vargas mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2021

LendMe Ainihin Aiki: Asalin Alama

daga Ruis Vargas

Abokin Ciniki: Laika

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #119666

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da LendMe Ainihin Aiki: Asalin Alama

Rubutun Littafi: LendMe alama ce ta asali da aka kirkira wa wata kamfani da ke aiki a kasuwar jingar gida (home equity). Alamar tana amfani da tsarin hoto wanda ke nuni ga lambobin binary da aka daidaita da juna, wanda ke nuna tunanin lissafi tare da nuna alakar hanya-biyu tsakanin kamfanin da abokan cinikinsa. Launukan da aka zaba suna dacewa da juna, inda shunayya (purple) ta zama tushe, sannan lemu (orange) da shudi (blue) su zama launukan tallafi don sakonni da masu sauraro daban-daban. Amfani da alamar ya hada da katunan kasuwanci, ambulof, gabatarwar cibiya, da kuma faifan tallan hasken titi.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen LendMe Ainihin Aiki: Asalin Alama ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen LendMe Ainihin Aiki: Asalin Alama ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen LendMe Ainihin Aiki: Asalin Alama saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Girma da Fakitin: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Kalmomin Alama: Brand, logotype, illustration, visual identity, Laika Design
Fasahar Samarwa: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Ƙalubalen Zane: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Bincike: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Wahayi: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Tsawon Lokacin Aikin: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Tsarin Aiki: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Haƙƙoƙin Ƙirƙira: Laika Design
Mambobin Ƙungiya: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Godiyar Hotuna: Laika Design