Umano Ainihin Aiki: Alamar Kamfani daga Ruis Vargas

Zane Umano Ainihin Aiki: Alamar Kamfani daga Ruis Vargas mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2021

Umano Ainihin Aiki: Alamar Kamfani

daga Ruis Vargas

Abokin Ciniki: Laika

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #116954

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Umano Ainihin Aiki: Alamar Kamfani

Rubutun Littafi: Umano alama ce ta kamfani da aka kirkira don mashaya otal a Sao Paulo, Brazil. Alamar ta samo asali daga tunanin al'adun anthropophagy, wani ra'ayi na adabi wanda ke hada barkwanci da sake fassara 'yanci na tasirin waje. Aikin ya kunshi tambarin kamfani, katunan kasuwanci a kan takardar offset mai nauyin gram 300, menu, jaka, zanen fuska da fastoci da aka buga a kan takardar offset mai nauyin gram 75 sannan aka manne su a bangon ciki. Zane-zane da gine-gine sun hadu wajen kirkirar labaran gani wadanda ke sake fassara abubuwan gani na birni da wakokin gargajiya. Manufar ita ce a kauce daga salon yau da kullum na mashayoyin otal na gargajiya.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Umano Ainihin Aiki: Alamar Kamfani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Umano Ainihin Aiki: Alamar Kamfani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Umano Ainihin Aiki: Alamar Kamfani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Girma da Fakitin: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Kalmomin Alama: Brand, poster, logotype, illustration, visual identity, Laika Design
Fasahar Samarwa: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Ƙalubalen Zane: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Bincike: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Wahayi: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Tsawon Lokacin Aikin: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Tsarin Aiki: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Haƙƙoƙin Ƙirƙira: Laika Design
Mambobin Ƙungiya: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Godiyar Hotuna: Laika Design