KitKat Chocolatory Kasuwanci daga Justin Vinet - Model/ctzn

Zane KitKat Chocolatory Kasuwanci daga Justin Vinet - Model/ctzn mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Cikin Gida.

ZinariyaCikin Gida· 2020

KitKat Chocolatory Kasuwanci

daga Justin Vinet - Model/ctzn

Abokin Ciniki: Unique Store Fixtures

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Cikin Gida

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Tabbatar da Matsayin Kyauta na #101411

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da KitKat Chocolatory Kasuwanci

Wakiltar manufar da gabaɗaya ta sabuwar hanya ta ƙirƙirar shagon, musamman don kasuwancin Kanada da abokan ciniki na Yorkdale. Yin amfani da kwarewar haɓakar da ta gabata da kuma ƙasashen duniya don ƙirƙirar da kuma sake nazarin yanayin gaba ɗaya. Irƙiri wani kantin kayan aiki mai aiki, wanda zai yi aiki sosai don babban zirga-zirga, sararin samaniya.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen KitKat Chocolatory Kasuwanci ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen KitKat Chocolatory Kasuwanci ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen KitKat Chocolatory Kasuwanci yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Kalmomin Alama: pop-up, interactive, branding, experience, flagship,
Fasahar Samarwa: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Ƙalubalen Zane: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Bincike: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Wahayi: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Tsawon Lokacin Aikin: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Tsarin Aiki: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Nestle, 1911
Mambobin Ƙungiya: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Godiyar Hotuna: Photographer: One Method, 2019