Electric Meets Reality Bangon Kwarewa na Cikin Shago daga Mark Boey

Zane Electric Meets Reality Bangon Kwarewa na Cikin Shago daga Mark Boey mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Talla.

ZinariyaTalla· 2020

Electric Meets Reality Bangon Kwarewa na Cikin Shago

daga Mark Boey

Abokin Ciniki: MG Motors Australia

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Talla

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #100808

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Electric Meets Reality Bangon Kwarewa na Cikin Shago

Electric Meets Reality wani kayan aikin nunin projection mapping ne mai ma'amala wanda aka gina don wurin sayar da motoci. Bangon yana da faɗin milimita 6500 da tsayin milimita 2000. An ƙera samansa mai sassaka da hannu daga epoxy resin da itace tare da sassan da aka buga na uku-uku, kuma yana kasancewa fari mai kyau lokacin da aka kashe na'urorin projector. Na'urorin projector guda uku suna ƙara mintuna takwas na motsi da launi. Hasashen yana wakiltar wutar lantarki yayin da sassaƙar ke wakiltar gaskiya. Wannan kayan aikin yana bayyana nisan tafiya, caji, tsaro da aiki ga baƙi masu tunanin sayan motar lantarki.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen Electric Meets Reality Bangon Kwarewa na Cikin Shago ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Electric Meets Reality Bangon Kwarewa na Cikin Shago ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Electric Meets Reality Bangon Kwarewa na Cikin Shago yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Girma da Fakitin: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
Kalmomin Alama: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
Fasahar Samarwa: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
Ƙalubalen Zane: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
Bincike: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
Wahayi: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Tsawon Lokacin Aikin: October 2019 - Present
Tsarin Aiki: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
Mambobin Ƙungiya: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.