Pure Green Ainihin Aiki: Ƴancin Gani daga Xinqi Liu

Zane Pure Green Ainihin Aiki: Ƴancin Gani daga Xinqi Liu mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2020

Pure Green Ainihin Aiki: Ƴancin Gani

daga Xinqi Liu

Abokin Ciniki: MET Creative Brand

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #100488

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Pure Green Ainihin Aiki: Ƴancin Gani

Rubutun Littafi: Pure Green wani ƴancin gani ne na alamar gidan cin abinci na hotpot da ke Chongqing. An yi amfani da launin kore na barkonon hotpot mai sabo a matsayin launin alama, wanda ke bambanta da jan launi da ya zama ruwan dare a kasuwar gida. Hoton hali mai suna Mobee ya kafa alamar tsakiya ta ƴancin ganin. Mobee ya haɗa da wani da'ira mai kyau da wani gicciye mara kyau. Alluna na Mahjong sun maye gurbin fuskokin fuska don nuna 'yancin kai, asiri, da kuzari. Alamomin alama an yi amfani da su a kan tsari da kafofin watsa labarai daban-daban, da manufar kawo alamar kusa da matasan masu saye.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Pure Green Ainihin Aiki: Ƴancin Gani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Pure Green Ainihin Aiki: Ƴancin Gani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Pure Green Ainihin Aiki: Ƴancin Gani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Girma da Fakitin: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Kalmomin Alama: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Fasahar Samarwa: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Ƙalubalen Zane: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Bincike: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Wahayi: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Tsawon Lokacin Aikin: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Tsarin Aiki: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Xinqi Liu, 2019.
Mambobin Ƙungiya: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Godiyar Hotuna: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.