Occasional Motto Identidad Visual Zhenqi Ji omba'apóva

Occasional Motto Identidad Visual Zhenqi Ji omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2020

Occasional Motto Identidad Visual

Zhenqi Ji -gua

Mba'eporuhára: Occasional Motto

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

12,235

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #98719 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Occasional Motto Identidad Visual Rehegua

"Occasional Motto" identidad visual oñemoheñói empresa réra he'ise añete rehe, ha oguenohẽ mba'e tuichaitéva omombe'u hag̃ua tapichakuérape ambue ambue mba'e oikóva. Ko identidad oguereko hetáichagua sa'y tenondegua, peteĩ logo tipográfico, ha heta ta'ãnga oñembosará'iva peteĩ imagen pyahu ha hykúi ndive ojapo hag̃ua peteĩteĩva producto ijoja'óva, ha katu oñondivéva opavave contexto-pe.

Jeguerohory

A' Design Award Fiero Rehegua

Occasional Motto Identidad Visual ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Occasional Motto Identidad Visual ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Occasional Motto Identidad Visual oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Inspired by the idea of memorizing little yet valued life moments. “Occasional Motto” is established since 2018, as an independent stationery atelier inside Irvine, a beautiful city located in Orange County, California. The identity was built with the name of the company, but a series of accompanying elements were created, such as the icon, seal and illustrations, each one of them playing a key role in the brand collaterals, giving the end result of a warm, clean and modern touch.
Tuichakue ha Ñemyenyhẽ: Dimension is 220 mm x 110 mm for the envelope to hold the invoice. The material is surfaced enhanced white wove paper.
Ñe'ẽ Rape: branding, design, logotype, modern, stylish
Diseño Jepy'apy: It is rather hard to create a brand system based on a long company name like "Occasional Motto" since it is not easy to come up with a memory point for consumers at just one glimpse when they are browsing thousands of products at the same time. To help the company earn more attention under the online shopping occasion, the core idea is to make the branding collaterals look different yet convey the core value in a unique and eye-catching way. The results of the brand research that took earlier before the design process showed that about 85 percent of the stationery products on online merchants have a price tag under 10 dollars, and 95 percent of them priced under 5 dollars. This shows that the price is really what customers care about the most when they consider purchasing products under this category, whether it is a notebook or a pencil case. Therefore, it is quite essential to bring Occasional Motto some unique features so that it doesn't have to compete for the price with other cheap and relatively low-quality wholesale products.
Ñesẽheka: There are approximately 220 stationery brands on Etsy, which is the main online merchandise website that Occasional Motto sells its products. Among all these brands, only a few of them have their own brand system since most of these brands just sell products directly from the factory without any brand customization. We consider this as a result of the low-price competition under this category. With that being said, most customers could only get uncharacteristic products, even when they pay an above-average price for them.
Inspiración: We are inspired by the company name and idea that it encourages people to record each valuable memories in their life with the company's products, whether it's a notebook or a polaroid photo album so that consumers are connected between their memories and the current moment. Hence, we decided to do a ligature on the letter "a" and "l" in the company name, which ultimately becomes the major memory point of the entire branding.
Proyecto Ára Tuichakue: The project started in August 2019 in Irvine, CA
Mba'apo Rape: We created 3 key illustrations based on this brand identity: Hands holding pens; hands holding polaroid films, and hands surrounding notebooks. These 3 illustrations help the brand convey their most important products: notebooks and a polaroid film album in an exquisite and elegant way.