ODTU Sanat 20 Ñemohenda Identidad Visual Kenarkose Creative omba'apóva

ODTU Sanat 20 Ñemohenda Identidad Visual Kenarkose Creative omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2020

ODTU Sanat 20 Ñemohenda Identidad Visual

Kenarkose Creative -gua

Mba'eporuhára: Middle East Technical University

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

63,709

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #97941 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

ODTU Sanat 20 Ñemohenda Identidad Visual Rehegua

ODTU Sanat festival arte 20 aryguépe g̃uarã, ojejapohápe ary ohasa ohasa Middle East Technical University-pe, ojejerure oñemopu'ã peteĩ lenguaje visual omombe'u porãve hag̃ua ko'ã 20 ary ohasámava. Ojejerure haguéicha, festival 20 ary rehegua ojehechaukave oñembohape ramo peteĩ obra arte ojegueraha oñembotapýpe ojehechauka mboyve. Tesaha capa peteĩ sa'ýgui omopu'ãva papapy 2 ha 0 omoheñói peteĩ ilusión 3D. Ko ilusión ome'ẽ py'aguapy relieve ha papapy kuéra ojehecha oñembohyapy ramo fondo-pe. Sa'y vívido ojeporavóva omopu'ã peteĩ contraste suave tranquilidad ndive 20 okuarahy'ỹva rehegua.

Jeguerohory

A' Design Award Pláta Rehegua

ODTU Sanat 20 Ñemohenda Identidad Visual ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ ODTU Sanat 20 Ñemohenda Identidad Visual ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. ODTU Sanat 20 Ñemohenda Identidad Visual ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Tuichakue ha Ñemyenyhẽ: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Ñe'ẽ Rape: Visual Identity, Visual Communication, Graphic Design, Branding
Ñeapopy Tecnología: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Diseño Jepy'apy: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Ñesẽheka: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiración: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Proyecto Ára Tuichakue: The project started in October 2018 in Ankara and finished in March 2019.
Mba'apo Rape: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Aty Rembiguái: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Ta'ãnga Mba'eñemoneĩ: All visual materials were designed and produced by Kenarkose Creative.