Macy’s Website Website Rembiapokue Willy Lai and Dave Torres omba'apóva

Macy’s Website Website Rembiapokue Willy Lai and Dave Torres omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Pláta pegua Jehechaukaha Jejapo Ñeha'ã Categoría-pe.

PlátaJehechaukaha· 2020

Macy’s Website Website Rembiapokue

Willy Lai and Dave Torres -gua

Mba'eporuhára: Macy's

A' Design Award Pláta Rembiporuarã Jehechaukaha Categoría-pe

42,135

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #94023 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Macy’s Website Website Rembiapokue Rehegua

Macy's Website ha'e peteĩ tenda oñevendéva online omoĩporãva mba'evende oñehecha ha ojehepyme'ẽ hag̃ua umi mba'e Macy's ohechaukáva. Ko website ojejapojey oñemhendúvo umi hepykuéra ñe'ẽ rehe, ha upéicha oñemoĩ peteĩ layout potĩ ha ipya'éva, oñemoingovéva umi mba'emosarambi ha tembiporu tecnología rehe. Umi tecnología web responsive omoĩporã oñeike hag̃ua laptop, tablet ha smartphone rupive. Peteĩ jehecha pypuku omohenda ko tembiapo, oĩháme umi porandu poru rehegua, ñemongeta, A/B jeha'ã ha usabilidad jeha'ã. Pe ijysajámava mbytepegua omopya'e pe ñehepyme'ẽ ha omoĩporãve umi poru jeike.

Jeguerohory

A' Design Award Pláta Rehegua

Macy’s Website Website Rembiapokue ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Macy’s Website Website Rembiapokue ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Macy’s Website Website Rembiapokue ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Tuichakue ha Ñemyenyhẽ: We developed resonsive web design across different devices.
Ñe'ẽ Rape: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Ñeapopy Tecnología: We utilized modern responsive web technologies.
Diseño Jepy'apy: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Ñesẽheka: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiración: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Proyecto Ára Tuichakue: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Mba'apo Rape: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Aty Rembiguái: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Ta'ãnga Mba'eñemoneĩ: Images courtesy of Macys.