World Cyber Games 2019 Xi'an Esports Arete Guasu Kenneth Nienhuser omba'apóva

World Cyber Games 2019 Xi'an Esports Arete Guasu Kenneth Nienhuser omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Itaju pegua Ñembyaty Jejapo Ñeha'ã Categoría-pe.

ItajuÑembyaty· 2020

World Cyber Games 2019 Xi'an Esports Arete Guasu

Kenneth Nienhuser -gua

Mba'eporuhára: Eidetic Marketing

A' Design Award Itaju Rembiporuarã Ñembyaty Categoría-pe

104,601

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #93904 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

World Cyber Games 2019 Xi'an Esports Arete Guasu Rehegua

World Cyber Games 2019 Xi'an ha'e peteĩ esports arete guasu ojejapóva irundy ára pukukue peteĩ techaukaha renda guasúpe Xi'an, China-pe. Ko aty ojepyso 30.000 metro cuadrado ári ha ombyaty 504 ñembosarái hára ou'akue 33 tetãgui. Pe diseño oñemopyenda pe evento logo cubo rehegua rehe. Cubo apỹi, hembe'y ha hova ojeporu escenario-pe, techaukaha kuérape ha mba'e ñemuha kuérape. Ojejapo peteĩ cubo oñemboja'yvýva hembe'y ári LED monumento ramo pe plaza mbytépe. Tape kuéra, escenario kuéra ha mba'eporuha kuéra oñembosako'i omoirũ hag̃ua ou vaʼekue rape. Pe programa oguereko peteĩ ñembosarái ñorairõ, peteĩ ñepyrũmby arete, peteĩ purahéi arete ha peteĩ cosplay aty.

Jeguerohory

A' Design Award Itaju Rehegua

World Cyber Games 2019 Xi'an Esports Arete Guasu ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ World Cyber Games 2019 Xi'an Esports Arete Guasu ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. World Cyber Games 2019 Xi'an Esports Arete Guasu omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Tuichakue ha Ñemyenyhẽ: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Ñe'ẽ Rape: game, eSports, WCG, World cyber games, festival
Ñeapopy Tecnología: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Diseño Jepy'apy: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Ñesẽheka: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Inspiración: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Proyecto Ára Tuichakue: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Mba'apo Rape: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Aty Rembiguái: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung