Beautiful Life Mba'apoha Poravopyre: Mombyry Renyhẽha Jehe'a Pica Packaging Design Lab omba'apóva

Beautiful Life Mba'apoha Poravopyre: Mombyry Renyhẽha Jehe'a Pica Packaging Design Lab omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2020

Beautiful Life Mba'apoha Poravopyre: Mombyry Renyhẽha Jehe'a

Pica Packaging Design Lab -gua

Mba'eporuhára: Beijing Lvsan Chemistry Co.Ltd.

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

10,317

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #89378 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Beautiful Life Mba'apoha Poravopyre: Mombyry Renyhẽha Jehe'a Rehegua

Ñe'ẽ Aranduka: Beautiful Life ha'e peteĩ jehe'a jejapopyre umi mombyry (mothball) oñemyengoviáva China retãme g̃uarã. Umi jehe'a mombyry g̃uarã ojejapo hatãha rembiapoukapy rupive, upévare heta mba'e oĩ merkádope ojoguáva ojuehe. Beautiful Life omboguata peteĩ logo jehai porã, peteĩ yvoty peach ha peteĩ ta'anga oñembohyʼái yma Chína jehaipy guive. Pe ñemi ijurujáva ojejapo peteĩ tanimbu (bat) rekópe, ha'e peteĩ techapyrã yma oporomomarangatuha. Pe latáa (tin) oñembohai 8 sa'y reheve, ha pe kaha kuatiágui ojejapo pyahẽ ha oñemongáragua óro sa'ýpe. Pe latáa ombotypa iky vai jere ha ikatu oñeñongatu ha oñeporujey. Peteĩ tapa okañýva mombyrymi ombyaje mitãnguérape ndaikatuiha oipe'a ndahasyiete.

Jeguerohory

A' Design Award Brónse Rehegua

Beautiful Life Mba'apoha Poravopyre: Mombyry Renyhẽha Jehe'a ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Beautiful Life Mba'apoha Poravopyre: Mombyry Renyhẽha Jehe'a ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Beautiful Life Mba'apoha Poravopyre: Mombyry Renyhẽha Jehe'a ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Tuichakue ha Ñemyenyhẽ: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Ñe'ẽ Rape: Packaging, China, Culture, Daily chemicals, Household, Mothball
Ñeapopy Tecnología: 8-color tinplate printing
Carving on paper
Gilding over paper
Diseño Jepy'apy: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Ñesẽheka: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspiración: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Proyecto Ára Tuichakue: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Mba'apo Rape: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Aty Rembiguái: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Ta'ãnga Mba'eñemoneĩ: Shuwei Qi and Rijiang Wang, 2019.