Happy Ginger Ale Primary Function: Typa ryrukue Wen Liu and Jiayi Sun omba'apóva

Happy Ginger Ale Primary Function: Typa ryrukue Wen Liu and Jiayi Sun omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2020

Happy Ginger Ale Primary Function: Typa ryrukue

Wen Liu and Jiayi Sun -gua

Mba'eporuhára: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

29,817

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #88703 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Happy Ginger Ale Primary Function: Typa ryrukue Rehegua

Happy Ginger Ale ha'e peteĩ ryrukue apopyre peteĩ jengibre typarã oñevendéva aluminio latápe. Peteĩteĩ latá ipuku 115 milímetro, ipe 66 milímetro ha ijyvate 66 milímetro. Pe ta'ãnga guasu ha'e peteĩ ta'ãnga po rehe ojehaíva irundy karakterakuéra hérava Ginger Man, Ginger Lady, Ginger Grandma ha Ginger Kid. Umi irundy ta'ãnga ohechauka kuimba'e, kuña, tapicha tujakuéra ha mitãnguéra. Peteĩteĩ karakter ojagarra peteĩ latá ha ohechauka rováre ovy'aha. Pe estílo hesakãva ha tekovéva oñeha'ã omopu'ã peteĩ juajúpy py'aguapy ha ojeropoi hag̃ua umi ojoguávape ohechagua'u hag̃ua jengibre he'ẽngue.

Jeguerohory

A' Design Award Pláta Rehegua

Happy Ginger Ale Primary Function: Typa ryrukue ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Happy Ginger Ale Primary Function: Typa ryrukue ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Happy Ginger Ale Primary Function: Typa ryrukue ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Tuichakue ha Ñemyenyhẽ: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Ñe'ẽ Rape: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Ñeapopy Tecnología: The design material is made of aluminum can.
Diseño Jepy'apy: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Ñesẽheka: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspiración: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Proyecto Ára Tuichakue: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Mba'apo Rape: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Aty Rembiguái: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Ta'ãnga Mba'eñemoneĩ: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018