East Side Cerveza Artesanal Italia-pegua Roberto Terrinoni omba'apóva

East Side Cerveza Artesanal Italia-pegua Roberto Terrinoni omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2020

East Side Cerveza Artesanal Italia-pegua

Roberto Terrinoni -gua

Mba'eporuhára: Roberto Terrinoni

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

12,947

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #88185 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

East Side Cerveza Artesanal Italia-pegua Rehegua

Peteĩ cerveza artesanal peteĩ táva michĩvape Italia mbytépe, káda cerveza oguereko peteĩ tembiasakue, ha káda tembiasakue oñemombe'u iñe'ẽtépe. Iporãiterei ha iñambuéva avei, técnica collage ojapóva omoneĩ oñemoinge elemento visual omombytáva producto réra, techapyrã referencia téra he'iséva rehe, cerveza rehegua ha mba'e oipurúva rehe. Diseño logo-gua, ohechauka identidad corporativa, oñemopyenda peteĩ forma ndahasýivape. Ko forma oñembohasa troquelado ñe'ẽtépe ha sistema símbolo-gua káda peteĩ cerveza-pe oipurúvo peteĩ personalización sa'y opaichaguáva ha heráldica.

Jeguerohory

A' Design Award Brónse Rehegua

East Side Cerveza Artesanal Italia-pegua ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ East Side Cerveza Artesanal Italia-pegua ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. East Side Cerveza Artesanal Italia-pegua ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Tuichakue ha Ñemyenyhẽ: 8,5x9 cm
Ñe'ẽ Rape: beer, collage, packaging, label, italy,
Ñeapopy Tecnología: Paper, off-set print, screen printing polishing
Diseño Jepy'apy: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Ñesẽheka: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiración: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Proyecto Ára Tuichakue: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Mba'apo Rape: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Ta'ãnga Mba'eñemoneĩ: video by east side brewing