Light - Discovering Umbria Aranduka Tipográfico Paul Robb omba'apóva

Light - Discovering Umbria Aranduka Tipográfico Paul Robb omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Kuatiañe'ẽ Jejapo Ñeha'ã Categoría-pe.

BrónseKuatiañe'ẽ· 2020

Light - Discovering Umbria Aranduka Tipográfico

Paul Robb -gua

Mba'eporuhára: Salt & Pepper

A' Design Award Brónse Rembiporuarã Kuatiañe'ẽ Categoría-pe

25,038

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #88176 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Light - Discovering Umbria Aranduka Tipográfico Rehegua

2016-pe yvyra'ỹi tuicha vai rire, Italia Umbria Región-pe oikotevẽ omoambue iñemongeta. Ko catálogo ha'e pe tape ohechauka umi mba'e porã cultural tenda ndojeikuaáiva territorio-pe. Peteĩteĩva sección índice kuatiarogue oñembosako'i oñecentrávo omombe'u haguã pe ñemombe'u. Jepémo ha'éta peteĩ jeguata po'o ra'anga rehegua tesay ha cultura ndojehechái rehegua, catálogo ñe'ẽ vore oñemboheko omboheko porãve haguã ta'anga mombe'u ndive.

Jeguerohory

A' Design Award Brónse Rehegua

Light - Discovering Umbria Aranduka Tipográfico ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Light - Discovering Umbria Aranduka Tipográfico ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Light - Discovering Umbria Aranduka Tipográfico ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Tuichakue ha Ñemyenyhẽ: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Ñe'ẽ Rape: Type/Font Design, Identity design, Catalog, Photography, Typography
Ñeapopy Tecnología: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Diseño Jepy'apy: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Ñesẽheka: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspiración: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Proyecto Ára Tuichakue: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Mba'apo Rape: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Aty Rembiguái: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Ta'ãnga Mba'eñemoneĩ: Photography copyright, Paul Robb & Marco Giugliarelli