EXP Brasil Brand Marca Diseño Mateus Matos Montenegro omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2020

EXP Brasil Brand Marca Diseño

Mateus Matos Montenegro -gua

Mba'eporuhára: EXP Brasil

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

76,536

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #87730 Peg̃ua

Ehechakuaa Mba'epytyvõrã Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

EXP Brasil Brand Marca Diseño Rehegua

Pe EXP Brasil marca diseño oúva compañía principios ojuehe ha ñomoirũgui. Oipuru ñembojehe tecnología ha diseño iprojeto-pe ha oficina rekove-pe avei. Peteĩ elemento tipográfico ohechauka ko empresa ojuehe ha imbarete. Pe letra X diseño imbaretéva ha oĩjoajupyre ha katu ipohýi iterei ha tecnológico. Ko marca ohechauka estudio rekove, oguerekóva elementos letra-kuérape, espacio positivo ha negativo-pe avei ombojoajúva tapichakuéra ha diseño, avano'õ ha hetakuéra, isãsóva tecnológico rehe, ipohýiva ha imbaretéva, profesional ha personal.

Jeguerohory

A' Design Award Pláta Rehegua

EXP Brasil Brand Marca Diseño ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ EXP Brasil Brand Marca Diseño ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. EXP Brasil Brand Marca Diseño ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Tuichakue ha Ñemyenyhẽ: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Ñe'ẽ Rape: Architecture, brand, logotype, engineering, contruction, design
Ñeapopy Tecnología: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Diseño Jepy'apy: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Ñesẽheka: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiración: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Proyecto Ára Tuichakue: The project started February 2018 and ended in January 2019
Mba'apo Rape: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Aty Rembiguái: Mateus Matos Montenegro