Peace and Presence Well-Being Marca Ñemoheñói Lisa Winstanley omba'apóva

Peace and Presence Well-Being Marca Ñemoheñói Lisa Winstanley omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2020

Peace and Presence Well-Being Marca Ñemoheñói

Lisa Winstanley -gua

Mba'eporuhára: Peace & Presence Well-being UK

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

55,938

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #87317 Peg̃ua

Ema'ẽve Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Peace and Presence Well-Being Marca Ñemoheñói Rehegua

Peace and Presence Well-being ha'e peteĩ empresa Reino Unido-pegua ome'ẽva terapia holística, oipurúvo reflexología, masaje holístico ha reiki omopyahu'ã hag̃ua tete, apytu'ũ ha angá. Pe P&PW marca ta'ãnga ñe'ẽ oñemopyenda ko potapy omoheñói hag̃ua peteĩ py'aguapy, pytũmby ha mondesa'ỹi teko, oñemoinspiraha mandu'a mitã areko tekoha rehegua, ko'ýte pe ka'avo ha mymba ojejuhúva ysyry ykére ha ka'aguy-pe. Pe sa'y ryru ogueraha inspiración y tembiaporã Georgiano-pegua ipyahũ ha oxidado-va guive, oipurújey mandu'a areko yma ára rehegua.

Jeguerohory

A' Design Award Pláta Rehegua

Peace and Presence Well-Being Marca Ñemoheñói ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Peace and Presence Well-Being Marca Ñemoheñói ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Peace and Presence Well-Being Marca Ñemoheñói ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Tuichakue ha Ñemyenyhẽ: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Ñe'ẽ Rape: branding, visual identity, logo, stationery, packaging, merchandise
Ñeapopy Tecnología: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Diseño Jepy'apy: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Ñesẽheka: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspiración: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Proyecto Ára Tuichakue: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Mba'apo Rape: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.