Optics and Chromatics Póster Hechauka Timea Andoka omba'apóva

Optics and Chromatics Póster Hechauka Timea Andoka omba'apóva ha'e rembiporuarã oñemba'eguaséva 2018 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2018

Optics and Chromatics Póster Hechauka

Timea Andoka -gua

Mba'eporuhára: Timea Andorka

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

66,192

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #58492 Peg̃ua

Ejuhu Ko'ág̃a Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Optics and Chromatics Póster Hechauka Rehegua

Optics ha Chromatic téra omombe'u Goethe ha Newton ñe'ẽpehẽ sa'y rekove rehegua. Ko ñe'ẽpehẽ ojehecha mokõi tai-letra ñemohenda ñomoĩ rupive: peteĩha oñembojekuaáva, geométrico, ipó ñatĩva, ambueha ojeroviáva sa'y ombotýva impresionista ñembosaráipe. 2014-pe ko diseño oñeporuhína Pantone Plus Series Artist Covers tapa ramo.

Jeguerohory

A' Design Award Pláta Rehegua

Optics and Chromatics Póster Hechauka ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Optics and Chromatics Póster Hechauka ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Optics and Chromatics Póster Hechauka ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Tuichakue ha Ñemyenyhẽ: original poster size: 70×100 cm
Ñe'ẽ Rape: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Ñeapopy Tecnología: paper, coloured plastic sheet, light, shadow
Diseño Jepy'apy: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Ñesẽheka: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Inspiración: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Proyecto Ára Tuichakue: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Mba'apo Rape: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Aty Rembiguái: Art director, graphic design, type design and paper craft: Tímea Andorka