Rock Rhyme Tea Ka'ay Ryru Ñemba'apo Yu Hsin Tseng omba'apóva

Rock Rhyme Tea Ka'ay Ryru Ñemba'apo Yu Hsin Tseng omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2026

Rock Rhyme Tea Ka'ay Ryru Ñemba'apo

Yu Hsin Tseng -gua

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

5,924

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #183194 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Rock Rhyme Tea Ka'ay Ryru Ñemba'apo Rehegua

Rock Rhyme Tea ha'e peteĩ ryru ñemoha'anga Wuyi Rock Tea-pe g̃uarã, peteĩ ka'ay oolong chinagua. Ko ñemoha'anga oñepyrũ ka'ay máta okakuaáva ita guasu pa'ũme rehegua. Ita hũngy rembe'y ojoaju Song Dinastía yvyra ñemoha'anga rehegua mba'e ha ko'ag̃agua pincelada ndive. Pe aty oguereko ka'ay ryru, peteĩ botella aty ka'ay ro'ysãme ojejapóva ha peteĩ kuatiañe'ẽ omyesakãva pe tembiapo ymaguare doce jehupytyha rehegua. Umi mba'e vevúi ojogua ita añeteguávape, ha umi ryru hyepypegua oipuru mba'e ojokóva ykue ha tesape. Umi jokoha ojejapóva po rupive hemp sã ojejapyhy hag̃ua omomandu'a ka'ay rogue ojepokáva. Ko ryru iporã ógape ñeñongatu hag̃ua ha avei jeguata hag̃ua.

Jeguerohory

A' Design Award Brónse Rehegua

Rock Rhyme Tea Ka'ay Ryru Ñemba'apo ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Rock Rhyme Tea Ka'ay Ryru Ñemba'apo ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Rock Rhyme Tea Ka'ay Ryru Ñemba'apo ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This project reinterprets Wuyi Rock Tea through youthful packaging. Inspired by tea growing in cliff crevices, the design combines "rock gray" textures with Song Dynasty woodblock elements and modern brushstrokes. This fusion transforms traditional high-end tea into a trendy brand, bridging generations. The set includes tea canisters and a booklet detailing the "12-step craft." The concept extends to a refreshing cold-brew series, offering modern consumers a diverse drinking experience.
Tuichakue ha Ñemyenyhẽ: Large Gift Box: 295 mm x 170 mm x 110 mm
Travel Set Box: 67 mm x 57 mm x 215 mm
Large Tea Canister: 75 mm x 75 mm x 100 mm
Travel Tea Canister: 50 mm x 50 mm x 50 mm
Cold Brew Bottle: 62 mm x 62 mm x 163 mm
Booklet: 113 mm x 30 mm x 198 mm
Ñe'ẽ Rape: Rock, Rock Tea, Packaging, Gift, Gen Z, Chinese
Ñeapopy Tecnología: The gift boxes and tea canisters are made from lightweight materials that simulate the appearance of real rock. To preserve the tea, the inner canisters and cold-brew bottles use moisture-proof and light-blocking materials. For the carriers, we hand-wove hemp ropes to mimic the twisted texture of traditional rock tea leaves. This design combines traditional handcraft with modern material technology to ensure both aesthetics and functionality.
Diseño Jepy'apy: To move away from traditional tea canister designs, we challenged ourselves to make the packaging look like real rocks while overcoming mass production limits. We used lightweight materials to achieve this heavy stone appearance. Additionally, we had to ensure that the hand-woven hemp rope carriers were functional and strong enough for daily use.
Ñesẽheka: This research employs a multi-dimensional approach to cultural and market repositioning. By analyzing the 12-step traditional tea-making process alongside semi-structured interviews with a 20-person youth demographic, we identified a significant generational aesthetic gap. Our findings revealed that 85% of target users desired a fusion of historical heritage and modern convenience. Consequently, this project strategically utilizes sensory innovation and youthful visual languages to transform an ancient cultural asset into a commercially viable, high-growth lifestyle product for the global market.
Inspiración: This project is inspired by Rock Tea growing in cliff crevices. As a type of Chinese Oolong tea, our goal is to attract young consumers through youthful packaging, bridging the gap between tea culture and the new generation. Based on research into the 12-step traditional craft and modern tea trends, we transformed rugged rock textures into a contemporary gift experience for the youth market.
Proyecto Ára Tuichakue: The project started in December 2025 in Taiwan and finished in March 2026 in Taiwan, and was exhibited in Young Designers' Exhibition (YODEX) in May 2026 in Taiwan.
Mba'apo Rape: The gift set uses a simple top-and-bottom lid structure. To access the tea, users lift the main cover to find two large canisters for long-term storage and one small canister for single-use outdoor brewing. All tea canisters feature sealed lids that are opened by pulling the top cover. For immediate drinking, the cold-brew series uses a standard twist-cap bottle. This design allows users to easily switch between home storage and on-the-go convenience.
Patente-kuéra: Copyrights belong to Yu Hsin Tseng, Chih Shan Huang, Yung Chia Wang, Ling An Huang, Esther Leau, 2026.
Aty Rembiguái: Creative Director: Yu Hsin Tseng
Designer: Chih Shan Huang
Designer: Yung Chia Wang
Designer: Ling An Huang
Creative Director: Esther Leau
Ta'ãnga Mba'eñemoneĩ: Image #1 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #2 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #3 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #4 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.
Image #5 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.