Craftoria Tembiapo Mba'eñoite: Marca Reraicha Cansu Dagbagli Ferreira omba'apóva

Craftoria Tembiapo Mba'eñoite: Marca Reraicha Cansu Dagbagli Ferreira omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2026

Craftoria Tembiapo Mba'eñoite: Marca Reraicha

Cansu Dagbagli Ferreira -gua

Mba'eporuhára: Cansu Ferreira

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

7,283

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #181322 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Craftoria Tembiapo Mba'eñoite: Marca Reraicha Rehegua

Craftoria ñembohéra pyahu ohesa'ỹijo mba'éichapa ojuasa umi arte ñemoatã yma guare ha umi tekoresãi rapichaite ko'ãgagua. Oñembojeroviávo 1920 jave arte rekohágui, ko jehecharã oiporu peteĩ serif wordmark oñembojeguáva ha Victoriana ára ta'angakuaa omoĩ haguã umi pintura kit oñehapykuehóva números rupive peteĩ tembiapo iñarandúva ha ñemandu'arã ramo. Pe ñembosako'i mailer ñongatuha ipyahúva ombohape ñembojere okárape minimalismo guive peteĩ hyepýpe contraste guasu ha sa'y henyhẽvape, ombojoaju peteĩ caja jejora rekoita ñepyrũrã tembiapokuaa ñemomba'eguasúpe. Ko apopyre oñondivepa ombojoaju yma guare ñehesaite tembiapokuaápe tekove ko'ãgagua jehecharã reheve ohupi haguã umi oikóva mbohapyrã rembiasakue.

Jeguerohory

A' Design Award Brónse Rehegua

Craftoria Tembiapo Mba'eñoite: Marca Reraicha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Craftoria Tembiapo Mba'eñoite: Marca Reraicha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Craftoria Tembiapo Mba'eñoite: Marca Reraicha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Tuichakue ha Ñemyenyhẽ: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Ñe'ẽ Rape: art, painting, hobby, vintage, illustration
Ñeapopy Tecnología: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Diseño Jepy'apy: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Ñesẽheka: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Inspiración: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Proyecto Ára Tuichakue: 6 months, France and USA
Mba'apo Rape: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.