Prepd Marca Rech=aukaha Cansu Dagbagli Ferreira omba'apóva

Prepd Marca Rech=aukaha Cansu Dagbagli Ferreira omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2026

Prepd Marca Rech=aukaha

Cansu Dagbagli Ferreira -gua

Mba'eporuhára: Cansu Ferreira

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

7,530

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #181178 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Prepd Marca Rech=aukaha Rehegua

Prepd ha'e peteĩ tembi'u guerahaha pyahu ombosako'iva umi tembi'u apoha digital influencer rembiapokue ha ombokuatia mba'e'úrõ oñembosako'i porãva profesionalgua rupive. Iñemomarandu oñemoĩ peteĩ ta'anga py'aguasu ha ndaipytepýivare ojejapo hag̃ua ambue mba'e food tech-pe. Oguereko peteĩ logotype katupyry oguerekóva peteĩ ta'anga sartén pa'ũ mba'evépe ha peteĩ továi hatãva Aky ha Limón sa'y ndive, ko marca omomba'eguasu pe joajukue umi apoha ha jeporueha mbytépe. Ta'anga rechaukaha ohechaukáva yvypóra tenondegua rupive ha geometría potĩ rupive, Prepd ombo'e pe scrolling-py ojehecha ha oñeñandu hag̃ua tembi'u karu porã añete rupive.

Jeguerohory

A' Design Award Brónse Rehegua

Prepd Marca Rech=aukaha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Prepd Marca Rech=aukaha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Prepd Marca Rech=aukaha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Tuichakue ha Ñemyenyhẽ: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Ñe'ẽ Rape: food, app, delivery, digital, modern, colorful
Ñeapopy Tecnología: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Diseño Jepy'apy: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Ñesẽheka: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Inspiración: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Proyecto Ára Tuichakue: 6 months, France and Saudi Arabia
Mba'apo Rape: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.