Horse Year Yvyrami Hyakuã Porãva Ryru Bingran Zhao omba'apóva

Horse Year Yvyrami Hyakuã Porãva Ryru Bingran Zhao omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2026

Horse Year Yvyrami Hyakuã Porãva Ryru

Bingran Zhao -gua

Mba'eporuhára: BeiHang University

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

4,701

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #179810 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Horse Year Yvyrami Hyakuã Porãva Ryru Rehegua

Horse Year ha'e peteĩ ryru aty ojejapóva yvyrami hyakuã porãvape g̃uarã. Pe ta'ãngahai oñemboguapy pe kuatiahai China ymaguare (seal script) he'íva kavaju rehe, oñembojoajúva Daoísta talismán-kuéra haipy ha tatatĩ ra'ãnga ndive. Po ryru ojuavýva osegui peteĩ sa'y jere oñemopyendáva umi Po Mba'e Tee rehe: kuarepoti, y, yvyra, tata ha yvy. Umi po karameg̃ua ikatu oñemoĩ ojoykére omoheñói hag̃ua peteĩ kavaju oñaníva ra'ãnga. Peteĩ ryru ryepypegua oñenohẽvo ojechauka pe yvyrami hyakuã porãva ha peteĩ ñe'ẽ jehovasa. Kuatia atã oñemboape'ỹva, tinta soja-gui ijapopyre ha peteĩ ryru kuatia mombyky ojejapóva oipytyvõ ojeporujey hag̃ua.

Jeguerohory

A' Design Award Brónse Rehegua

Horse Year Yvyrami Hyakuã Porãva Ryru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Horse Year Yvyrami Hyakuã Porãva Ryru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Horse Year Yvyrami Hyakuã Porãva Ryru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Tuichakue ha Ñemyenyhẽ: Width 160 mm × Depth 40 mm × Height 70 mm
Ñe'ẽ Rape: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Ñeapopy Tecnología: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Diseño Jepy'apy: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Ñesẽheka: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Inspiración: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Proyecto Ára Tuichakue: The project started in May 2025 in Beijing China and finished in November 2025.
Mba'apo Rape: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Patente-kuéra: Bingran Zhao
Ta'ãnga Mba'eñemoneĩ: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou