ABA Typographic Posters Ñemurãngue Kampáña Paul Robb omba'apóva

ABA Typographic Posters Ñemurãngue Kampáña Paul Robb omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2026

ABA Typographic Posters Ñemurãngue Kampáña

Paul Robb -gua

Mba'eporuhára: S6 Foundry

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

51,317

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #179734 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

ABA Typographic Posters Ñemurãngue Kampáña Rehegua

ABA Typographic Posters ha'e peteĩ ñemurãngue kampáña ojejapova'ekue peteĩ mbo'ehaovusu arte rehegua peguarã. Umi póster tipográfico tuichaitéva oñemonguatia ha oñemoĩ tenda opavavépe guáva táva ryepýpe, ha upépe umi ta'ãnga isãsóva ha sa'y ñemohenda ombopy'apirĩ tapichakuérape. Peteĩteĩva póster oiko peteĩ mba'e rechaukahárõ realidad aumentada rembiapokue rehegua, ohupytýva umi ohecháva oskaneávo pe ta'ãnga oñemonguatiapyre peteĩ pumbyry katupyrýpe. Pe realidad aumentada oñembojoapy umi mba'e oñemomýiva ha ikatúva ojeporu, omoakãrapu'ãva pe marandu oñemonguatiapyre. Ko kampáña ohechauka arte rehegua ñembo'e umi temimbo'erãme peteĩ tape hesakãva ha ojeikeha rupive.

Jeguerohory

A' Design Award Pláta Rehegua

ABA Typographic Posters Ñemurãngue Kampáña ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ ABA Typographic Posters Ñemurãngue Kampáña ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. ABA Typographic Posters Ñemurãngue Kampáña ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Tuichakue ha Ñemyenyhẽ: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Ñe'ẽ Rape: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Ñeapopy Tecnología: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Diseño Jepy'apy: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Ñesẽheka: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inspiración: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Proyecto Ára Tuichakue: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Mba'apo Rape: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Aty Rembiguái: Paul Robb, Moria Bartoloni, Tommaso Paganini
Ta'ãnga Mba'eñemoneĩ: Paul Henry Robb