Connect To Turkiye Aegean Part Arandukuaa Vy'aguasu Turkish Airlines omba'apóva

Connect To Turkiye Aegean Part Arandukuaa Vy'aguasu Turkish Airlines omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Fiero pegua Ñembyaty Jejapo Ñeha'ã Categoría-pe.

FieroÑembyaty· 2026

Connect To Turkiye Aegean Part Arandukuaa Vy'aguasu

Turkish Airlines -gua

Mba'eporuhára: Turkish Airlines

A' Design Award Fiero Rembiporuarã Ñembyaty Categoría-pe

8,099

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #175016 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Connect To Turkiye Aegean Part Arandukuaa Vy'aguasu Rehegua

Connect To Turkiye Aegean Part ha'e peteĩ arandukuaa vy'aguasu ojejapóva heta táva rupi, ojejapóva mombe'upy oku'éva ramo, ndaha'éi peteĩ vy'aguasu opytáva peteĩ tenda añónte. Umi ohóva pype oñemyakãhára heta táva rupi, ha peteĩteĩ táva oguereko ijehegui peteĩ ñe'ẽporã ha peteĩ temiandu rechaukaha. Ñomongeta oiko tenda, mombe'u ha jere rupive, ndaha'éi pantálla rupive. Ephesus tenda yma ojekuaaukahápe, opa mba'e oñemohendáva ojejapo plataforma modular yvateguáva ári, upéicha rupi avave mba'e omboja'óva, mba'e ojokóva térã mba'e'apoha pohýi ndopokói yvy ymaguáre. Ñangareko yma reheguáre ha tetãygua teete oñemotenonde mba'e rechaukapy tuicháva ha ijyvatévagui.

Jeguerohory

A' Design Award Fiero Rehegua

Connect To Turkiye Aegean Part Arandukuaa Vy'aguasu ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Connect To Turkiye Aegean Part Arandukuaa Vy'aguasu ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Connect To Turkiye Aegean Part Arandukuaa Vy'aguasu oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Ñe'ẽ Rape: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Ñeapopy Tecnología: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Diseño Jepy'apy: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Ñesẽheka: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Inspiración: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Proyecto Ára Tuichakue: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Mba'apo Rape: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Ta'ãnga Mba'eñemoneĩ: All visual and media credits: Turkish Airlines