Fountain Of Fortune Ary Pyahu Ñeñongatuha Tingwei Chang - Bank Sinopac omba'apóva

Fountain Of Fortune Ary Pyahu Ñeñongatuha Tingwei Chang - Bank Sinopac omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2026

Fountain Of Fortune Ary Pyahu Ñeñongatuha

Tingwei Chang - Bank Sinopac -gua

Mba'eporuhára: Bank SinoPac

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

6,655

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #174319 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Fountain Of Fortune Ary Pyahu Ñeñongatuha Rehegua

Ko jopói aty oreko peteĩ jehai'atã oguerekóva mokõi lata Prosperity Water rehegua ha peteĩ pytã sã'yjuvo'i pumbyry rupi ojejopyva. Ko apopyre ombojere jey pe jopói me'ẽ ypykue tera'ãnga rupive omombe'úva, ta'ãnga hechaukaha rupive, ha ojekuaa'ỹva mba'e'ekuaa oñemboykéva. Ombojoaju'ũvo Ary Pyahu ra'ãnga ymaguare ojekuaa'ỹva mba'e ko'ãga guareve, ko tembiapo oikuaauka mokõivéva mba'e ojehecha ha mba'e'ekuaa jehecha'ỹva peteĩ arete jehecha joajúpe. Pe ojoaju'ũ ymaguare ra'ãnga ojekuaa'ỹva mba'e'ekuaa reheve ohechauka peteĩ tape ombojoajúva teko ypykue tekojoja ndive ko'ãga guare ñe'ẽmbyry rekópe.

Jeguerohory

A' Design Award Fiero Rehegua

Fountain Of Fortune Ary Pyahu Ñeñongatuha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Fountain Of Fortune Ary Pyahu Ñeñongatuha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Fountain Of Fortune Ary Pyahu Ñeñongatuha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Tuichakue ha Ñemyenyhẽ: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
Ñe'ẽ Rape: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
Ñeapopy Tecnología: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Diseño Jepy'apy: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
Ñesẽheka: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Inspiración: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Proyecto Ára Tuichakue: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
Mba'apo Rape: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Aty Rembiguái: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
Ta'ãnga Mba'eñemoneĩ: All images by Bank SinoPac.