Moutai Prince Kaguy Ryru Ñemboty (Botella Guari Ryru) Chengdu Wanjiazu Technology Co., Ltd omba'apóva

Moutai Prince Kaguy Ryru Ñemboty (Botella Guari Ryru) Chengdu Wanjiazu Technology Co., Ltd omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2025

Moutai Prince Kaguy Ryru Ñemboty (Botella Guari Ryru)

Chengdu Wanjiazu Technology Co., Ltd -gua

Mba'eporuhára: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

192,019

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #169050 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Moutai Prince Kaguy Ryru Ñemboty (Botella Guari Ryru) Rehegua

Moutai Prince ha'e peteĩ ryru ñemboty ojejapóva peteĩ botella 500 ml-pe guarã, oguerekóva Chinagua guari. Pe botella rugua oipuru iforma karẽ peteĩ sésamo ryru'águi, ha ijyvateha ojogua peteĩ sésamo poty ojeráva. Pe tapa T-icha ombojoaju sésamo yvoty rogue ra'anga peteĩ dibujo cinco guyra grulla rehegua ndive. Pe tapa ojejapo metal ojembopu'ãva reheve, omoheñóiva peteĩ textura tres dimensión-pe hesakã porãva. Pe rugua oñembohu'ũ peteĩ textura terciopelo-icha reheve, hesãiva ojejagarra hag̃ua. Umi sa'y ojepurúva ha'e peteĩ sa'y salsa iporãva bronce ha oro ojembojeguáva ndive. Peteĩ etiqueta oĩva karẽme, hugua violeta wisteria-icha, ojerodea trigo hi'a ra'anga oro sa'ýva reheve.

Jeguerohory

A' Design Award Itaju Rehegua

Moutai Prince Kaguy Ryru Ñemboty (Botella Guari Ryru) ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Moutai Prince Kaguy Ryru Ñemboty (Botella Guari Ryru) ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Moutai Prince Kaguy Ryru Ñemboty (Botella Guari Ryru) omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Tuichakue ha Ñemyenyhẽ: A bottle contains 500ml
Ñe'ẽ Rape: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Ñeapopy Tecnología: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Diseño Jepy'apy: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Ñesẽheka: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspiración: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Proyecto Ára Tuichakue: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Mba'apo Rape: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Aty Rembiguái: General Manager and Design Director: Jingan Jia