Playgo Marka Identidad Camper Van-pe Guarã Chungsheng Chen, Carol Sen and Enyang Chen omba'apóva

Playgo Marka Identidad Camper Van-pe Guarã Chungsheng Chen, Carol Sen and Enyang Chen omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2025

Playgo Marka Identidad Camper Van-pe Guarã

Chungsheng Chen, Carol Sen and Enyang Chen -gua

Mba'eporuhára: Tainan University of Technology/Product Design Department

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

12,928

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #168831 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Playgo Marka Identidad Camper Van-pe Guarã Rehegua

Playgo ha'e peteĩ marka identidad ojejapóva peteĩ camper van modificación mba'apohápe. Playgo logo ombojoaju sa'yju ha hũ, ha peteĩ tipografía kurusúva, ohechauka jeheka pyahu ha jerovia. Ko identidad oñemoĩ tarjeta de negocio, tote bags, envelope, letterhead, folder, vehículo rehegua decal, website ha rehegua social media-pe. Umi guía ombohysyi umi color ratio, letra pa'ũ ha línea anchoha, ha logo oguereko peteĩ tamaño mínimo 10 mm aplicación-rã. Ko identidad avei omoirũ peteĩ online cotización sistema ha peteĩ display área físico oipytyvõva umi usuário-pe oiporavo hag̃ua umi modificación opción.

Jeguerohory

A' Design Award Brónse Rehegua

Playgo Marka Identidad Camper Van-pe Guarã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Playgo Marka Identidad Camper Van-pe Guarã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Playgo Marka Identidad Camper Van-pe Guarã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
Tuichakue ha Ñemyenyhẽ: Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
Ñe'ẽ Rape: Branding, Visual Identity, Logo Design, Camper Van, Outdoor
Ñeapopy Tecnología: Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
Diseño Jepy'apy: The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market.
Ñesẽheka: Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.
Inspiración: Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
Proyecto Ára Tuichakue: The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
Mba'apo Rape: Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention.
Patente-kuéra: acdesign associates International Co., Ltd.
Aty Rembiguái: ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department
Ta'ãnga Mba'eñemoneĩ: acdesign associates International Co., Ltd.