Snack Ñembotyha Kazuo Fukushima and Haruka Takeuchi omba'apóva

Snack Ñembotyha Kazuo Fukushima and Haruka Takeuchi omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2025

Snack Ñembotyha

Kazuo Fukushima and Haruka Takeuchi -gua

Mba'eporuhára: Dali Foods

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

15,837

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #168316 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Snack Ñembotyha Rehegua

Ko snack ñembotyha ñemoĩ pyahu omoambue Haochidian-pe isapykuéra visual, peteĩ marca china tembi'u-gua oñemopyendáva porã. Ko diseño ohechauka peteĩ enfoque ko'ãgagua ha ñembosarái, tipografía imbaretéva reheve, peteĩ ícono pukavy ohechaukáva vy'a, ha imagen ovevéva omoinge porã textura crujiente. Paleta sa'y iñambuéva ombyai peteĩteĩva sabor oñeikuaa porã hag̃ua ha ojehechauka porã anaquel-pe. Detalle ñembopu'ã ha impresión UV spot ome'ẽ peteĩ toque ojepokuaáva ha premium, ombotuichave consumidor ndive interacción. Ombojehe'a tradición ha modernidad, ko ñembotyha oikuaaporã consumidor leales ha michĩvéva-pe avei.

Jeguerohory

A' Design Award Brónse Rehegua

Snack Ñembotyha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Snack Ñembotyha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Snack Ñembotyha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Tuichakue ha Ñemyenyhẽ: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Ñe'ẽ Rape: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Ñeapopy Tecnología: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Diseño Jepy'apy: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Ñesẽheka: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Inspiración: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Proyecto Ára Tuichakue: The project started in May 2022 and finished in January 2023 in Shanghai.
Mba'apo Rape: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patente-kuéra: Copyrights belong to Dali Foods
Aty Rembiguái: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Ta'ãnga Mba'eñemoneĩ: Photographer: Zhu Jie