HarvardXR 2024 Tesa Rechaukaha Yutong Wang omba'apóva

HarvardXR 2024 Tesa Rechaukaha Yutong Wang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2025

HarvardXR 2024 Tesa Rechaukaha

Yutong Wang -gua

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

71,141

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #167298 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

HarvardXR 2024 Tesa Rechaukaha Rehegua

Extended Intelligence oiporu diseño generativo omoheñói hag̃ua peteĩ tesa rechaukaha dinámica ohechaukáva IA ha XR. Ñemoheñói procedural rupive C4D-pe, matriz de píxeles aleatorizada ombojoaju IA ha XR, ombaʼevyʼa aty ñe'ẽrã. Ko sistema escalable oñembojevy pantalla digital, señalización ha material impreso-pe. Peteĩ paleta de colores estructurada omoambue oikéva kuéra tesa, omeʼẽ hesãi. Oipurúvo técnica generativa, pe tesa ohechaukuaa pyahu ha diseño oñehecharamóva tenonderãme.

Jeguerohory

A' Design Award Pláta Rehegua

HarvardXR 2024 Tesa Rechaukaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ HarvardXR 2024 Tesa Rechaukaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. HarvardXR 2024 Tesa Rechaukaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
Tuichakue ha Ñemyenyhẽ: The visual identity has been applied across various formats, from social media graphics to large-scale signage up to 3048 mm in height. It has been displayed through both digital and physical mediums, including printed materials, posters, banners, and digital screens. The adaptable design ensures clarity and impact across different scales and platforms, maintaining consistency in both small and large-format applications.
Ñe'ẽ Rape: brand identity, branding, visual identity, experience design, conference
Ñeapopy Tecnología: The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
Diseño Jepy'apy: A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
Ñesẽheka: This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
Inspiración: The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
Proyecto Ára Tuichakue: The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
Mba'apo Rape: This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.