Joy To Go Ñembotyha Du Qingyu and Zhang Jun omba'apóva

Joy To Go Ñembotyha Du Qingyu and Zhang Jun omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2025

Joy To Go Ñembotyha

Du Qingyu and Zhang Jun -gua

Mba'eporuhára: Joy Studio

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

11,920

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #165104 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Joy To Go Ñembotyha Rehegua

Joy To Go tembi'u pya'e jekahauguáva ñembotyha omoinge ta'ãngamýi porã hérava Joy tembi'úpe, omoheñóivo diseño joapýva ñembotyha apopyrépe. Ko mba'e ñembosaraíva ndaha'éi ñembosaraírõ año, avei ohechauka mba'éichapa ojepe'a ñembotyha. Techapyrã, peteĩ ta'ãngamýi oguerekóva hamburguesa iñakãme ojehechauka hamburguesa ñembotyhápe. Hetave hamburguesa mba'e oñehẽ mbeguekatúpe umi puruhára oipe'a rire tapýi. Avei, ñembotyha ikatu ojeporu jey, umi ta'ãnga ikatuhápe oñesẽ ojejapo hag̃ua kuatia ra'ãnga, oipytyvõva tekoha ñangareko ñemyasãi.

Jeguerohory

A' Design Award Fiero Rehegua

Joy To Go Ñembotyha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Joy To Go Ñembotyha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Joy To Go Ñembotyha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Tuichakue ha Ñemyenyhẽ: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Ñe'ẽ Rape: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Ñeapopy Tecnología: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Diseño Jepy'apy: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Ñesẽheka: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Inspiración: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Proyecto Ára Tuichakue: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Mba'apo Rape: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Aty Rembiguái: Du Qingyu
Zhang Jun
Ta'ãnga Mba'eñemoneĩ: Du Qingyu