Meet in Arcadia Ñemboja Arcadia-pe Xiaoming Meng and Xueke Fang omba'apóva

Meet in Arcadia Ñemboja Arcadia-pe Xiaoming Meng and Xueke Fang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2025

Meet in Arcadia Ñemboja Arcadia-pe

Xiaoming Meng and Xueke Fang -gua

Mba'eporuhára: China Social Entrepreneur Foundation

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

11,774

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #164726 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Meet in Arcadia Ñemboja Arcadia-pe Rehegua

Meet in Arcadia ha'e peteĩ marca rechaukaha ojejapóva peteĩ tekoha okakuaave jey haĝua Longtang táva rupi, Guizhou provincia, China. Pe logo osẽ pe kanji letra "porã" rehegua. Umi terraza arróz kokue ojehechauka mbaretépe ha ijoyke'ỹre. Umi kokue ári, umi óga Miao táva pegua ojoaju umi letra sã reheve, ha peteĩ sã ojehapokue okuera pe óga ape. Ko marca omoirũ pe tapicha rekove tembiapo guasu, turismo tekoha rupi. Pe desegño oipota ojehechauka pe tekoha rekove ha oipytyvõ tavagua oike hag̃ua pe marca apo apópe.

Jeguerohory

A' Design Award Brónse Rehegua

Meet in Arcadia Ñemboja Arcadia-pe ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Meet in Arcadia Ñemboja Arcadia-pe ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Meet in Arcadia Ñemboja Arcadia-pe ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Tuichakue ha Ñemyenyhẽ: Height 594mm x Width 420mm
Ñe'ẽ Rape: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Ñeapopy Tecnología: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Diseño Jepy'apy: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Ñesẽheka: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Inspiración: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Proyecto Ára Tuichakue: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Mba'apo Rape: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patente-kuéra: Logo (2022) China Social Entrepreneur Foundation
Aty Rembiguái: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Ta'ãnga Mba'eñemoneĩ: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]