Pacific Aquarium Ñemyatyrõ Pyahu Mikayla Gao omba'apóva

Pacific Aquarium Ñemyatyrõ Pyahu Mikayla Gao omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2025

Pacific Aquarium Ñemyatyrõ Pyahu

Mikayla Gao -gua

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

11,476

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #164272 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Pacific Aquarium Ñemyatyrõ Pyahu Rehegua

California Ñemby gotyo pegua akuario tuichavéva, Pacific Aquarium ohechauka Océano Pacífico ysýi hetaichaguáva. Ñemyatyrõ pyahu omoporãve moñe'ẽasy ha mandu'arã ha omomichĩ téra The Pacific Aquarium-pe. Moheñói oguereko ta'ãnga y isa va'ekue ha letra ojejapovaekue imbaete-pe guarã, ohechauka yguasu teko myñasãi ha omoañete akuario rembiapo jeike porã, mbo'esyry ha ñongatu rehegua peteĩ ta'ãnga reko iñambuevéva ha ojoajúva rupive.

Jeguerohory

A' Design Award Fiero Rehegua

Pacific Aquarium Ñemyatyrõ Pyahu ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Pacific Aquarium Ñemyatyrõ Pyahu ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Pacific Aquarium Ñemyatyrõ Pyahu oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: As Southern California’s largest aquarium, the Pacific Aquarium showcases best representing the Pacific Ocean’s rich diversity. The rebranding improved legibility and memorability and simplified the name to "The Pacific Aquarium." The design features fluid shapes and a custom font, evoking the ocean’s dynamic nature and reinforcing the aquarium’s mission of accessibility, education, and conservation through an adaptable, cohesive visual identity.
Tuichakue ha Ñemyenyhẽ: The new identity system is applied across all physical and digital touchpoints, including posters, signage, and stationery set. The identity also spans the aquarium’s desktop and mobile website, ensuring accessibility and fluid user experience across all platforms. The generative card tool provides members with customizable design options for their membership cards.
Ñe'ẽ Rape: rebranding, brand identity, concept, institutional communication, graphic, logo, generative design, font design, ArtCenter College of Design
Ñeapopy Tecnología: The design was inspired by the fluidity of the ocean, and translated into a custom modular font. The exhibition typeface was developed using generative design techniques to create symbols reflecting the urgency of ocean conservation. The design was applied across various media, ensuring visual coherence from small-scale digital assets to large-scale physical installations, providing a consistent identity for the Pacific Aquarium.
Diseño Jepy'apy: The hardest part of this design activity was balancing the need for a modern, cohesive identity while preserving the educational and conservation values of the Pacific Aquarium. The challenge lay in creating a fluid, adaptable design that worked across various media platforms, from digital interfaces to large-scale exhibits.
Ñesẽheka: I analyzed the branding of existing aquariums and conservation organizations by collecting visual data from their exhibits, signage, and digital platforms, and reviewing user feedback and engagement metrics to understand public perception. The research helped shape a design that fosters engagement, enhances the visitor experience, and encourages a deeper connection between the aquarium and the community. This adaptable identity improved branding while bridging the gap between design, education, and environmental awareness, creating a more engaging and effective experience for all audiences.
Inspiración: The new identity serves as a “window,” embracing the ocean’s dynamic and inclusive nature while connecting visitors to the marine world. It reflects the aquarium’s mission to educate, engage, and promote ocean conservation. The open, adaptable design elements invite audiences to explore marine life, reinforcing the Pacific Aquarium’s role as an accessible gateway to learning about the ocean and its ecosystems.
Proyecto Ára Tuichakue: This project was completed over 14 weeks, from September 15, 2023, to December 15, 2023, as part of my coursework at ArtCenter College of Design in Pasadena, California.
Mba'apo Rape: The creation of a new identity for the Pacific Aquarium brings a more accessible and inclusive design, ensuring maximum impact on the institution’s mission. The fluid, modern design system is applied consistently across all physical and digital platforms, from exhibit signage to online content, making it easily recognizable to visitors. The customizable membership card system further enhances visitor interaction. This cohesive visual identity strengthens the connection between the aquarium and its audience, fostering recognition and engagement with educational and conservation initiatives.
Aty Rembiguái: Mikayla Gao
Ta'ãnga Mba'eñemoneĩ: Image #5: Should Wang, Tainan Art Museum, 2019, Unsplash.