Piernas Largas Tembiporu Pyahu: Kagua Ryru Vino peguã Ian Wallace omba'apóva

Piernas Largas Tembiporu Pyahu: Kagua Ryru Vino peguã Ian Wallace omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2025

Piernas Largas Tembiporu Pyahu: Kagua Ryru Vino peguã

Ian Wallace -gua

Mba'eporuhára: Piernas Largas

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

12,883

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #163685 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Piernas Largas Tembiporu Pyahu: Kagua Ryru Vino peguã Rehegua

Kuatia Moñe'ẽrã: Piernas Largas ha'e peteĩ ryru ñemoĩporã irundy tekove vino peguarã. Peteĩ-teĩ vino ryru orerekó ijaty, iñe'ẽ ha ta'anga, oñemomýi umi mba'e ha ára ojekuaáva Chile-pegua mitãrusukuérape g̃uarã. Umi ta'anga sa'y reko oipota omoñepyrũ ñomongeta ha ombojoja pe ryru peteĩ mba'e iñimportanteva umi aty vy'a rehe. Peteĩ-teĩ ryru vidrio-gui ojejapóva orekó 750 ml, ipuku 300 mm ha ipohýi 710 g. Pe ta'anga oñemoĩ peteĩ sleeve ikatuháicha oñemombyta tatápe ha nahundívai chupe pe frío rehe. Pe rembipota ha'e omeẽ peteĩ tape pyahu ha vy'apáva vino ojehechauka haguã, ambue ohóva umi ojejapo asyetéva rehe.

Jeguerohory

A' Design Award Brónse Rehegua

Piernas Largas Tembiporu Pyahu: Kagua Ryru Vino peguã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Piernas Largas Tembiporu Pyahu: Kagua Ryru Vino peguã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Piernas Largas Tembiporu Pyahu: Kagua Ryru Vino peguã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Tuichakue ha Ñemyenyhẽ: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Ñe'ẽ Rape: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Ñeapopy Tecnología: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Diseño Jepy'apy: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Ñesẽheka: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Inspiración: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Proyecto Ára Tuichakue: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Mba'apo Rape: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Aty Rembiguái: Freelance Designer: Ian Wallace
Ta'ãnga Mba'eñemoneĩ: Images: Ian Wallace