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Reserva Das Parkias Marca Reko Tiago De Albuquerque Sales E Kiemle omba'apóva

Reserva Das Parkias Marca Reko Tiago De Albuquerque Sales E Kiemle omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.


BrónseTa'ãnga· 2024

Reserva Das Parkias Marca Reko

Tiago De Albuquerque Sales E Kiemle -gua

Mba'eporuhára: Tiago de Albuquerque Sales e Kiemle - Tiago Versalles

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #161512 Peg̃ua

Sa'y

Diseño

Reserva Das Parkias Marca Reko Rehegua

Parkias Ñemo'ã ha'e peteĩ tembiapo tuicháva tekoha ñemo'ã rehegua omyakãsãva yvý, oñemoñatĩjey tenda oñembyaíva yvyra ypykuéra ndive ha oñongatúva tekove hetaha. Oñemopyendápe jeheka semiótica rehe, logo oñemboheko ohechauka hag̃ua Parkia pendula, peteĩ yvyra ojekuaáva porãite 40m yvate peve oguerekóva peteĩ bioñemboheko ijojáva año'ỹva iyvoty pytã mombyry ojereréva pendulo rupive rupi. Oñembojoaju jave ko'ã mba'e ava ypykuéra tete ñe'ẽporã porãha ha guyra rape akãngue ndive, akãngue ha'éva ava ypykuéra Brasil ka'aguýgui mba'e, osẽ peteĩ Parkia jechauka pyahu: yvyra akãnguerekoha, Ka'aguy Atlantico tuichakue.

Jeguerohory

A' Design Award Brónse Rehegua

Reserva Das Parkias Marca Reko ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Reserva Das Parkias Marca Reko ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Reserva Das Parkias Marca Reko ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva
The Parkia’s Reserve is an environmental project to restore soil, reforest native trees and preserve biodiversity. Up to 40m tall, Parkia Pêndula lives in climax (mature) forests, such as the Atlantic Forest, a more biodiverse biome than its sister, the Amazon. It extends from north to south of Brazil, along its Atlantic coast, the most populous region of the country that has already destroyed 88% of the original coverage of this biome and that needs to be restored to combat climate change
Tuichakue ha Ñemyenyhẽ
Main image 3600px x 3600px. Optional images 1800px x 1800px. Video 1080px x 1920px (9 x 16)
Ñe'ẽ Rape
sustainability, biodesign, golden ratio, graphic design, ecodesign, biomimicry, brand design, reforestation, Brazilian design
Ñeapopy Tecnología
Design architected in Golden Ratio. This visual identity was developed to have visual harmony in each of its parts, such as the globular flowers, the pendulums, the branches, the trunk and its crown, all calculated to be proportional in golden proportion. Another technique used in the project was biomimicry, representing the Parkia pendula tree in a minimalist way in each of the visual attributes that graphically identify this tree
Diseño Jepy'apy
Synthesizing an exuberant nature into a minimalist icon that didn't just look like a generic tree was possible due to the use of semiotics in a specific way. It was also necessary to understand the importance of Parkia in ecological relations for the logo to have meaning for the brand's environmental and social project. Applying other techniques such as golden ratio, biomimetics and gestalt to add layers, sensations, and ancestry to the project was challenging, like composing a visual symphony
Ñesẽheka
In biology I sought inspiration from nature and in anthropology I sought ancestral knowledge from the people of the forest, inspiring the creation of a natural brand with ethnic patterns such as native body paintings. The purpose was to find the species that best represented the idea of Regeneration, and Parkia pendula is known for its ability to restore soil fertility. Biomimetics was used in the brand concept and the golden ratio was used in the creation of the visual identity
Inspiración
Bio-inspired by the queen of trees from the Brazilian Atlantic Forest, the Parkia Pêndula. The project has a visual identity that expresses the unique Biodesign of this tree. Parkia produces red floral globes hanging by pendulums (hence its name), making it iconic in Brazilian flora. Another inspiration is the body paintings of the original native peoples of Brazil, as when we replicate the logo it transforms into an ancestral pattern full of the history and primordial culture of Brazil
Proyecto Ára Tuichakue
The project began in September 2023 in Pernambuco, Brazil, after field research in the Parkias Reserve. Knowing the place and experiencing nature and its biodiversity was fundamental to understanding the richness of that place and choosing Parkia pendula to symbolize the reforestation proposed by the environmental action. The design was ready in January 2024 and environmental actions will begin in May 2024, the rainy season in the region, which helps with the reforestation process
Mba'apo Rape
Experience this logo as a version inspired by a tree that is at risk of extinction and needs to be transformed into a symbol of reforestation. The interaction is semiotic, it is an icon of a tree (Parkia Pendula) as it portrays it in an iconographic way in its graphic characteristics. It presents better results as it was designed harmoniously in a golden ratio in every detail. It has better performance because it is not a generic tree, but a specific tree from the Brazilian Atlantic Forest
Patente-kuéra
Copyright belongs to Tiago de Albuquerque Sales and Kiemle, 2024
Aty Rembiguái
Tiago de Albuquerque Sales e Kiemle (Tiago Versalles)
Ta'ãnga Mba'eñemoneĩ
Image nº 1: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 2: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 3: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 4: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 5: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Video Credits: Aerial video taken with a Drone of a Parkia pendula, Tiago de Albuquerque Sales and Kiemle, 2017

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