Jian Shan Jian Shui Kañy Ñemboapi Jing Chen omba'apóva

Jian Shan Jian Shui Kañy Ñemboapi Jing Chen omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2024

Jian Shan Jian Shui Kañy Ñemboapi

Jing Chen -gua

Mba'eporuhára: Jing Chen

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

153,304

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #160933 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Jian Shan Jian Shui Kañy Ñemboapi Rehegua

Emboapi apopyahu ko'ãga ndaha'éima mba'e ñangareko tembiapo añoite, oñemomba'eguasuve tekoha ñangareko arandu'e ñeme'ẽ, ombohetave mba'e tepykue. Ñemongetarã ipyahuvéva he'i tekove'ỹ apañuái rape, emboapi ka'avove oiko tendaguasu pyahu, mba'e ikatu oñembotyva ñehesa'ỹijovái, myengovirã apopyahu ojehayhu. Avei, mba'e ipyahúva ha'e tendaguasu rape, je'e avakuéragui ñemomba'eguasu ombohetave pukukue emboapi jerere.

Jeguerohory

A' Design Award Itaju Rehegua

Jian Shan Jian Shui Kañy Ñemboapi ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Jian Shan Jian Shui Kañy Ñemboapi ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Jian Shan Jian Shui Kañy Ñemboapi omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Tuichakue ha Ñemyenyhẽ: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Ñe'ẽ Rape: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Ñeapopy Tecnología: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Diseño Jepy'apy: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Ñesẽheka: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspiración: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Proyecto Ára Tuichakue: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Mba'apo Rape: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.