Italian Pasta Brand Pasta Ryru Olha Takhtarova omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2024

Italian Pasta Brand Pasta Ryru

Olha Takhtarova -gua

Mba'eporuhára: SOTB and D

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

25,650

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #160328 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Italian Pasta Brand Pasta Ryru Rehegua

Italian Pasta Brand ha'e peteĩ ryru ha ojehecha porã hag̃uáicha ojejapo hetaichagua pasta ha sausa rehegua. Peteĩ sa'y azul pytũ oñemoĩ opaite productokuérape, ha sa'y ovetã, coral, morotĩ, hovyũ ha azul omoambue peteĩteĩ pasta ra'ãnga hakuvópe. Peteĩ sa'y órory Pantone-gui ha peteĩ logo ojejapóva mba'yrupigui ohechauka peteĩ chef, he'ise umi tembiapo yma guare pasta apo rehegua. Techapyrã mba'éichapa ojejapo ha mba'e vitamina oguereko oñemoĩ opaite ryrupe, ha peteĩ letra porã ohechauka jaikuaa vevýi hag̃ua. Umi mba'e reciclable pype ojejapo pe ryru.

Jeguerohory

A' Design Award Brónse Rehegua

Italian Pasta Brand Pasta Ryru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Italian Pasta Brand Pasta Ryru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Italian Pasta Brand Pasta Ryru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Tuichakue ha Ñemyenyhẽ: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Ñe'ẽ Rape: packaging, pasta, Italy, food packaging
Ñeapopy Tecnología: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Diseño Jepy'apy: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Ñesẽheka: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Inspiración: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Proyecto Ára Tuichakue: Dubai, UAE the project began in September 2022 and ended in March 2023
Mba'apo Rape: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.