Green Field Watchmen Arróso ryru ñemboheko Peng Guozhi omba'apóva

Green Field Watchmen Arróso ryru ñemboheko Peng Guozhi omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2024

Green Field Watchmen Arróso ryru ñemboheko

Peng Guozhi -gua

Mba'eporuhára: Peng Guozhi Strategic Packaging Studio

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

32,924

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #159138 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Green Field Watchmen Arróso ryru ñemboheko Rehegua

Ko arróso ekolohíko aty ryru ñemboheko avei oñepyrũ peteĩ jesareko pypuku ha estratéhiko rehegua. China ekonomía okakuaa pya'e rupive, umi ojoguáva arróso Chínape omotenonde tekorosã ha he'ẽngue ojogua jave. Ohechakuaávo umi marka arróso ekolohíko rehegua omombarete tekorosãnte ha ndohechakuaái he'ẽngue rehegua mba'e repykue tuichavéva, pe aty ombohéra pe marka Green Field Watchmen (Ñu Hovy Ñangarekohára). Pe aty omombarete pe ñemuha ñe'ẽ he'íva arróso ekolohíko heteroveha, ojehecháva ko aty apopy ñemoheñóime.

Jeguerohory

A' Design Award Pláta Rehegua

Green Field Watchmen Arróso ryru ñemboheko ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Green Field Watchmen Arróso ryru ñemboheko ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Green Field Watchmen Arróso ryru ñemboheko ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Tuichakue ha Ñemyenyhẽ: Width 245mm xDepth 90mm x Height 340mm
Ñe'ẽ Rape: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Ñeapopy Tecnología: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Diseño Jepy'apy: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Ñesẽheka: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspiración: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Proyecto Ára Tuichakue: October 2023,launched in Hangzhou, China.
Mba'apo Rape: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Aty Rembiguái: Peng GuoZhi