Eastroc Amla Juice Yy Ryrupa Guangzhou ID Advertising Co.,Ltd omba'apóva

Eastroc Amla Juice Yy Ryrupa Guangzhou ID Advertising Co.,Ltd omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2024

Eastroc Amla Juice Yy Ryrupa

Guangzhou ID Advertising Co.,Ltd -gua

Mba'eporuhára: Guangzhou ID Advertising Co.,Ltd

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

14,081

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #159061 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Eastroc Amla Juice Yy Ryrupa Rehegua

Eastroc Amla Juice ha'e peteĩ yrupa ñemoha'ãnga peteĩ y'akã ka'avo ryru guasúpe. Pe yrupa oguereko sa'y hovy marangatu ohechaukáva pe amla yva sa'y natural ha omombe'u pe y'akã oipytyvõha jekaru rire ha mba'e vore jehaikuévo. Mbohapy ita'y oñemoĩ peteĩ dibujo puku ha oñondivevoi hendápe pe iñe'ẽsa'ỹi ha pe karameguã ári, ombopukuvévo pe ojehecha porãha estante ári. Amla yva ta'anga guasuve oñemoĩ oñondive pe rógue ári, ombopy'ahatãvo ha ohechaukávo pe hetaiterei y ryru py'a. Pe y oñemoĩ peteĩ yrupa mbohapy hendaguáva PET-gui, oguerekóva peteĩ rógue oĩmbáva oñe'ẽmbyre ñande yvýpe ipojera'ỹva tinta reheve.

Jeguerohory

A' Design Award Fiero Rehegua

Eastroc Amla Juice Yy Ryrupa ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Eastroc Amla Juice Yy Ryrupa ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Eastroc Amla Juice Yy Ryrupa oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Tuichakue ha Ñemyenyhẽ: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Ñe'ẽ Rape: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Ñeapopy Tecnología: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Diseño Jepy'apy: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Ñesẽheka: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Inspiración: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Proyecto Ára Tuichakue: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Mba'apo Rape: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Aty Rembiguái: Yilin Lu, Zijun Liu,Jianchao Chen