Inheritance Kaguai Ryru Ñemboty Easyou Design omba'apóva

Inheritance Kaguai Ryru Ñemboty Easyou Design omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2024

Inheritance Kaguai Ryru Ñemboty

Easyou Design -gua

Mba'eporuhára: Easyou brand design

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

31,460

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #158092 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Inheritance Kaguai Ryru Ñemboty Rehegua

Inheritance ha'e peteĩ ryru ñemboty apopyre China kaguai peguarã. Pe vytélla itakuarepoti hendupyre oguereko peteĩ ysaja imichĩvéva, ombojoajúva apu'a rembe'y kuéra peteĩ hyepy irundy hendáva ndive, ohechaukáva pe jepokuaa yma guare he'íva yvága iapu'aha ha yvy irundy hendaha. Pe vytélla ahoja ojogua Su Dongpo akãao rehe ha ndahasýi ojepyhy ha ojepe'a hag̃ua. Poteĩ ta'anga omombe'u umi Su Mbohapy rogaygua rembiasakue ha umi teko porã ojoajúva hendive. Pe ryru okapegua ojejapo kartõ iporãitévagui, orekóva embosado ha UV ñembo'apesỹi. Ko apopyre oipota ohechauka jehepyme'ẽhárape China arandu jehejapyre.

Jeguerohory

A' Design Award Pláta Rehegua

Inheritance Kaguai Ryru Ñemboty ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Inheritance Kaguai Ryru Ñemboty ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Inheritance Kaguai Ryru Ñemboty ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Tuichakue ha Ñemyenyhẽ: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Ñe'ẽ Rape: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Ñeapopy Tecnología: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Diseño Jepy'apy: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Ñesẽheka: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Inspiración: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Proyecto Ára Tuichakue: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Mba'apo Rape: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Aty Rembiguái: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel