Wow Long Rice Crust Mba'e Rembi'urã Mbyaty Xiao Ma Song Strategic Consulting omba'apóva

Wow Long Rice Crust Mba'e Rembi'urã Mbyaty Xiao Ma Song Strategic Consulting omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2024

Wow Long Rice Crust Mba'e Rembi'urã Mbyaty

Xiao Ma Song Strategic Consulting -gua

Mba'eporuhára: Xiao Ma Song Strategic Consulting Co., Ltd

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

14,758

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #154451 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Wow Long Rice Crust Mba'e Rembi'urã Mbyaty Rehegua

Wow Long Rice Crust ha'e peteĩ mbyaty ñemoĩ jehai peteĩ arroz gua'u chino tradisional rembi'urã g̃uarã. Ko diseño oñemomba'apo pe productos ojoguaha ha marca yma reheve ko rembi'u atýpe. Pe mbyaty ohechauka Chuvi Liang, chino ymaguare rechapyre, kuéra téra omoheñói vaekue marca rérape, ojehaipy peteĩ jehechauka puko vy'agua rupive. Peteĩ tova jehechauka ijetu'uva ha ñe'ẽ Wow oñe'ẽ pe rembi'u tie'ỹ reheve. Marca réra Wo Long oñemboheko Wow Long-pe. Mombe'u jehaipyre ha ta'anga rembi'ure oñembojoaju oñembyaty g̃uarã umi tapicha karape porãve.

Jeguerohory

A' Design Award Brónse Rehegua

Wow Long Rice Crust Mba'e Rembi'urã Mbyaty ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Wow Long Rice Crust Mba'e Rembi'urã Mbyaty ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Wow Long Rice Crust Mba'e Rembi'urã Mbyaty ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Tuichakue ha Ñemyenyhẽ: 220mmX50mmX320mm
Ñe'ẽ Rape: Chinese,Wowlong,Rice,Crust
Ñeapopy Tecnología: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Diseño Jepy'apy: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Ñesẽheka: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Inspiración: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Proyecto Ára Tuichakue: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Mba'apo Rape: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Aty Rembiguái: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Ta'ãnga Mba'eñemoneĩ: Illustrator :Wang Dianhe